digital marketing Aylesbury, England
Job description
Waddesdon is an historic house and garden open to the public. Created by Baron Ferdinand de Rothschild from 1874; it is home to the Rothschild Collection.
Waddesdon’s collections are exceptionally rich in fine and decorative arts of the 18th century assembled by three generations of the Rothschild family. Since 1957 the Manor has been owned by the National Trust and today it is managed by a charitable trust, the Rothschild Foundation, under the chairmanship of Lord Rothschild.
We welcome around 350,000 visitors to the property and over 2 million browsers to our websites each year. Waddesdon offers visitors a programme of changing exhibitions, talks and tours, family activities and public events. The income from our private events business, shop, restaurants and sixteen-bedroom hotel help support opening the Manor to the public, our education programme and the care of the buildings, collections and gardens.
Overall purpose
The Marketing Department is headed by the Director of Marketing & Communications and includes Marketing Managers for Waddesdon and the Rothschild Foundation, Marketing and Press Officers and is expected to expand in the coming months.
The Marketing Officer for Travel Trade is a creative individual who thinks in terms of engagement and online conversations to extend Waddesdon’s reach with the groups market and is familiar with traditional as well as digital marketing tools. The ability to match messages, media channels and tone of voice to the needs of different audiences whether business contacts or directly with visitors is essential, and an appreciation of the balance of cultural and commercial considerations in a cultural visitor attraction would be helpful.
Key Responsibilities
- Build and grow relationships in the Travel Trade sector;
- Deliver Group familiarisation trips as required, to secure external promotion and bookings from relevant companies and agencies.
- Represent Waddesdon in travel trade forums and exhibitions, and liaise with Visit Britain, Visit Bucks and other trade groups to maximize revenue from bookings
- Meet clear targets to increase awareness, footfall and spend per visitor at Waddesdon;
- Strategically devise, develop, and promote new Group offers to increase weekday and off-peak visit numbers and added value elements like tours and catering, to create appealing, practical packages for UK and overseas groups.
- Implement marketing and advertising plans to meet commercial targets for group visitors from UK and overseas, across all sectors of the travel business including luxury high end, independent travellers, coach tour operators, destination management companies.
- Increase Waddesdon’s visibility in order to attract visitors from overseas, in particular Chinese, North American, India and the Middle East and European markets, liaising with specialist agencies where appropriate.
- Liaise with Visitor Experience, F&B and our external ticketing provider (as required) to create appealing offers for Group ticketing, and making best use of marketing opportunities offered through the ticketing agents.
- Liaise with Travel Beat – our travel trade agency. o Work with the Marketing Director to help develop a destination influencer programme for Waddesdon. o Plan and execute SEO, digital and email marketing, social media and display advertising to support groups and travel trade campaigns.
- Keep up to date content relating to visiting, ticketing, groups and travel trade across our websites and relevant third-party websites e.g National Trust
- Share social posts with other travel companies and providers we wish to be associated with (eg: Black Tomato, Mason Rose)
- Act as lead for all group enquires (excluding private events), working closely with Visitor Services and Catering teams to arrange bookings; as well as Private Events, Curatorial andArchive Teams where appropriate.
- Contribute to the overall marketing of Waddesdon through attendance at departmental meetings, as required.
Skills & Experience
The Marketing Officer is an accomplished relationship-builder and communicator combining audience awareness, commercial drive, campaign creativity and thoroughness in implementation. With 2-3 years’ experience, excellent written, verbal, digital and social media skills are essential. To have some experience or knowledge of ticketing, groups and travel trade as well as marketing and web editing will be an advantage.
Waddesdon is a busy organisation and with multiple projects on the go you will need to be extremely well organised, able to think on your feet and to prioritise your own work as well as work within a team. Flexibility and an ability to build relationships at all levels will be essential.
You will need excellent interpersonal skills and to demonstrate flawless attention to detail.
Competence using a contact database, e-newsletter software, image handling and design software, social media and digital marketing tools will be an advantage.
Terms & Conditions
Contract Type: Permanent, full time, 37.5 hours per week, Monday to Friday and including occasional weekend/evenings and some out-of-hours social media and essential web updating activity. Three days on site at a minimum expected
Salary: £35,000 per annum
Benefits:
- Annual Leave - From start date 33 days increasing to 36 days after 3 years’ continuous service,38 days after 5 years’ continuous service 40 days after 10 years’ continuous service (Bank holidays included).
- Parental Leave - 3 months fully paid (after one year of service)
- 50% Discount in Catering Takeaway outlets and 20% in the Manor Restaurant and Stables Cafe, 20% in Retail, 20% at the Five Arrows Hotel.
- Matched company pension scheme up to 10% of salary.
- Free parking
- Hybrid working considered
- Beautiful location working within the charity and heritage sector.
- Excellent wellbeing support and a focus on staff engagement and leadership development
- All the profits we make goes to the upkeep and preservation of the House & Grounds
Application Process
In order to be considered for this role, please submit your CV along with a covering letter explaining how your experience and skills match those outlined above
Closing date for application: midnight Sunday 6 August 2023
Interview Date: 15 or 17 August 2023
Job Type: Full-time
Salary: £35,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Enhanced maternity leave
- Enhanced paternity leave
- Free flu jabs
- Free parking
- Health & wellbeing programme
- On-site parking
- Sick pay
- Work from home
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Waddesdon Aylesbury HP180JH: reliably commute or plan to relocate before starting work (required)
Work Location: Hybrid remote in Waddesdon Aylesbury HP180JH
Application deadline: 06/08/2023
