digital marketing Bath, England
Job description
This is an exciting opportunity for an ambitious events marketer to join a successful, global B2B Business insight and global events organiser. The role is a hybrid one with one day a week in their Bath office. Global audience and household name clients that include Google, L'Oréal and the European commission as examples.
Pros
● Fast-growing B2B professional intelligence and global events provider
● A dynamic, friendly team based in heart of Bath.
● Reporting to the senior marketing manager of the events marketing team and taking responsibility for marketing a global and world leading portfolio of events along with
● Reporting to the senior marketing manager of the events marketing team and takingresponsibility for marketing a global and world leading portfolio of events along withith
additional membership campaigns and projects
● Working across different departments including events, editorial and sales
● Build your marketing skills and knowledge of related systems and processes from an
experienced and successful marketing team
● Working as part of an events marketing team of 4 people, and wider global marketing
team of over 20, with opportunities to develop and take on interesting projects
● Strong company purpose to help and enable businesses to create safer products
Job functions and responsibilities
● Managing and running marketing campaigns for their services including
events, training, eLearning, webinars and membership to achieve revenue targets
● Leading with email, implement and test a full mix of marketing channels to maximise the
exposure of campaigns, including social media, PPC and content marketing
● Copywriting, editing and proofreading - emails, landing pages, brochures, social media,
etc.
● Coordinating design, production and delivery of promotional materials
● Participating on other marketing projects including lead gen and nurturing
● Web authoring/editing via our CMS, marketing platforms
● Delivering product demonstrations via webinar and occasionally at in-person events
● Reporting and analysis of campaigns to ensure ROI
● Taking a proactive role in improving campaigns and identifying new opportunities such as
special offers, new channels, audiences and segments
● Staying up to date on latest marketing techniques and trends
Your skills and experience
● At least 3 years’ demonstrable marketing experience working in a similar role (ideally
events marketing) within a digital marketing team preferably supported by a relevant degree or diploma
● Strong experience in email marketing plus familiarity with other marketing channels
including social media, content marketing, webinars, PPC, conferences and partnerships
● Excellent copywriting and proofreading skills, and high attention to detail
● Practical experience using CRM, CMS and marketing systems (email, automation, data)
● Strong communication and teamwork skills
● Good organisation and planning skills
● Ability to pick up and work with technical subject matter
● Interest in circular economy and sustainability a bonus
Benefits and package
Competitive salary, 25 days annual holiday, 9-5 (or 8-4) working hours, casual dress code, strong
corporate culture with passion for sustainable living and working.
Job Types: Full-time, Permanent
Benefits:
- Casual dress
- Company events
- Company pension
- Flexitime
- Life insurance
- Private medical insurance
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Supplemental pay types:
- Bonus scheme
- Performance bonus
Ability to commute/relocate:
- Bath: reliably commute or plan to relocate before starting work (required)
Education:
- Bachelor's (preferred)
Experience:
- B2B marketing: 1 year (preferred)
- Email Marketing: 2 years (preferred)
Work Location: Hybrid remote in Bath
