digital marketing Manchester, England
Job description
We’re looking for an organised and detail-oriented Marketing Executive to support our sponsorship activity, business development plans, events calendar, ‘offline’ advertising and finally to help support the business in our goal of becoming the most reviewed law firm in England.
You’ll spend time with the leaders of our legal service areas, from Family Law to Clinical Negligence, to help advise on, and plan, our annual events calendar and business development plans, managing everything from venue bookings to the ordering of merchandise. You’ll keep a close eye on the market, flagging new events and possible opportunities we can integrate into the plan, and you’ll demonstrate the value that each of these events bring to our business.
Reporting to the Head of Brand, the Marketing Executive will also support our client feedback and research programmes, to make sure that client satisfaction and needs shape our strategy, positioning and communications. As part of our goal to become the most reviewed law firm, the role also incorporates supporting the Brand Manager in manging our review platforms, which will include making sure all reviews are responded to, reported on and looking at ways to increase the volume of reviews we receive month on month.
You’ll have the opportunity to support the marketing team more widely with content writing, offline advertising production, social media, PR and much more – so you’ll never be short of variety.
To succeed, you’ll need to leverage strong interpersonal skills to communicate effectively with our practice areas, and you’ll need to be a planner through and through, always putting in the work ahead of time to deliver seamless, value-adding experiences to all.
Responsibilities
- Supporting the brand manager in completing agreed activities
- Organising in person and virtual seminars, events and conferences.
- Support the legal teams with Business Development Activity
- Attending practice groups and marketing meetings to provide recommendations and input at ‘ideas’ stage.
- To develop and deliver the BD and events calendar, aligning it to key business priorities (covering awards, sponsorships, directory submissions, etc) in line with the overall marketing strategy
- Working with the digital team to help promote offline activity on social media
- To monitor and manage the value of sponsorship deals and referrer relationships; while providing guidelines for local and ad hoc sponsorship requests
- Be data-driven, comfortable analysing, monitoring and reporting on marketing data
- Creating design briefs for any print advertising, which includes ad copy writing
- Liaising with printers and designers
- Ordering and owning the inventory of our merchandise and preparing for events as required
- Analysis of customer feedback and consumer research data to support the development of the brand
- Ensure all materials are consistent with the local and national strategy, as well as with the brand visual identity, delivered on time & within budget, legally compliant and developed with input from all relevant internal stakeholders.
- Support with our review platforms, and internal engagement to help us achieve our aim of being the most reviewed law firm in the UK
- Strong copy writing skills to help us relaunch our newsletter
Skills
- Analytical planner with a problem-solving attitude
- Excellent project management skills; confident managing upwards and coordinating teams, with the ability to plan at least a year ahead
- Able to organise events from conception through to follow up.
- Strong understanding of the marketing campaign process and best practices
- A team player with a strong and confident personality and a positive attitude
- Excellence in Microsoft Office, Word, PowerPoint and Excel
- Robust and with an ability to prioritise and structure their workload
- Stakeholder relationship management
- Focused on delivering great outcomes and satisfaction to our internal clients
Key Requirements
- Able to plan and develop annual events and BD plans
- Project Management
- Event planning experience would be beneficial
- Strong communication and copy writing skills
- Relationship monitoring and value management
- Ad copy writing and brief creation experience
- Experience with project management tools (we use Monday.com)
- Excellent Excel skills, to produce reports
- Experience with Trustpilot, Google reviews or feedback gathering would be beneficial
If the above sounds like you then please click the link below to apply and a member of the Recruitment Team will be in touch.
Job Type: Full-time
Salary: From £25,000.00 per year
Benefits:
- Enhanced maternity leave
- Health & wellbeing programme
- Work from home
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus scheme
Work Location: Hybrid remote in Manchester
Reference ID: 23518
