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Job description

DOE Media is an elite performance-driven advertising agency scaling brands globally. Our core competencies of e-commerce optimization and digital strategy through paid media across all platforms has turned small start-up businesses, e-commerce marketplaces and various direct to consumer brands into Multi-Million Dollar Brands.

With $150+ Million in Digital Ad spend, experience working with small companies to Fortune 500 brands, and $500+ Million in Revenue Generated online, our in-house team of Digital Marketing experts are here to scale any business. We believe in providing companies with world-class data-driven customer acquisition with a focus on scaling revenue at the highest ROI and lowest cost.

DOE Media only wants to work with the best and the brightest. A JR Digital Strategist is a DOE Media associate who is responsible for generating profits for DOE's clients and our agency and whose ultimate objective is to grow and scale the client’s paid media account(s) by driving equal or lower costs per customer acquisition while increasing paid media spend across platforms like Facebook/Instagram, Google, Pinterest, Snapchat, TikTok and more.

You should demonstrate excellent communication skills along with proficiency in advertising and marketing principles to evaluate the most cost-effective paid media solutions for DOE Media’s clients.

Growth Plan - at DOE, we believe in providing a work environment where everyone has the equal opportunity to advance their digital marketing skill set and knowledge. We will provide the necessary training to become a Digital Marketing Expert.

Roles and Responsibilities

• Plan, develop, and implement comprehensive paid media strategies to increase brand visibility and recognition, and drive new user acquisition and leads via paid Facebook and Instagram campaigns.
• Conduct thorough brand and website audits to understand our clients’ key value proposition, core products, brand aesthetic, and identify opportunities to successfully market them and make them stand out in the marketplace. Conduct thorough competitive research/analysis of products, markets, services and current competitor strategies
• Utilize Facebook Ads Manager, Google Analytics, and Supermetrics to develop insights and action items intended to increase our clients’ revenues month-over-month.
• Monitoring purchased media to ensure that the advertisements appear as planned across Facebook and Instagram newsfeed
• Compiling daily, weekly, monthly, and lifetime reports with key performance metrics in Data Studio to quantify results and communicate findings and insights to the client.
• Preparing advertising schedules and timelines for client onboarding, campaign launch, and ongoing account optimization and maintenance.
• Developing advertisement copy for Facebook and Instagram campaigns with the ultimate objective of generating action, interest and/or engagement from the targeted audience.
• Monitoring purchased media to ensure that the advertisements appear as planned across Facebook and Instagram newsfeed
• Work with a portfolio of exciting clients worldwide
• Defining and implementing measurement strategies that align with client marketing and business objectives
• Updating marketing KPI dashboards and delivering cross channel performance reports with actionable insights
• Daily account management and optimizations
• Manage, create and test ad creative and copy
• Identify advertising needs with and for clients
• Stay up-to-date with digital technologies developments, trends, techniques, and tools
• Manage and communicate with clients on reports, insights, questions and requests. Abide by DOEs communication guidelines

Skills and Experience:

• Strong communication skills
• Understanding of Google Analytics from an eCommerce perspective is a bonus
• Proficiency in Microsoft Office Suite and Google Drive - must know pivot tables
• Strong work ethic with an emphasis of winning
• Demonstrated problem-solving capabilities in a client-facing role
• Professional and respectful demeanor in dealing with internal and external business partners
• Effective time management
• Collaborate effectively in a team environment
• Integrity and optimism, regardless of the situation. Mental fortitude to overcome anything.
• Use information, data, and resources to proactively identify and solve problems to get the job done

Company Vision

DOE Media was started by 3 e-commerce owners with a keen knowledge on how to grow and scale e-commerce businesses. In 3.5 years, we have grown to 80+ clients worldwide, and a team of 21 full time digital marketing experts. Our 5 year goal is 200+ employees and 500+ clients worldwide. You will be apart of a hyper growth upstart with the opportunity to make a difference, while having your voice and opinions heard!

What you’ll find here:

• Happy and motivated team.
• Fun & friendly work environment.
• 80% Paid Health benefits.
• Continuous learning opportunities.

Job Type: Full-time

Pay: $40,000.00 - $50,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Supplemental pay types:

• Bonus pay

Work Location: In person