digital marketing Somerset
Job description
This is an exciting opportunity to join a leading, award-winning visitor attraction and make a difference to our digital presence. If you are a creative thinker with a passion for digital marketing, then we want to hear from you.
We are currently looking for a Digital Marketing Coordinator to join our Marketing team at Noah's Ark Zoo Farm. The successful candidate will report to the Head of Sales & Marketing and will be responsible for creating engaging, best-in-class digital content and developing our digital profile with key audiences through social media, website, and other digital channels.
Days & Hours: 40 hours per week, Monday - Friday 9am - 5pm, plus occasional evenings and weekend work. (Winter Hours, December & January, 8.30am - 4.30pm). 4 days per week may be considered.
Salary is dependant on experience.
Key Responsibilities:
- Develop and execute digital marketing campaigns to drive brand awareness, admissions, group visitation, and sales of experiences, adoptions, and memberships.
- Analyse data and produce monthly reports to measure the success of digital marketing activities and make recommendations for improvements and growth.
- Stay up to date with the latest digital marketing trends and technologies and provide recommendations to improve marketing initiatives.
- Manage our website, ensuring that it is up to date, easy to navigate, and optimised for search engines.
- Produce regular, engaging, and informative blog articles for the Zoo Blog.
- Work in partnership with the Content Creator & Videographer to continually produce engaging content for social media platforms.
- Manage Google PPC, Meta, and other digital advertising.
- Develop and execute email marketing campaigns to promote Noah's Ark Zoo Farm and its charitable aims.
- Management of CRM system, utilising automated email software. Striving to continually optimise, increase LTV, and make recommendations for improved conversion and engagement.
- Provide adhoc support to the Head of Sales & Marketing and Brand & Engagement Manager.
Other Duties:
- Collate expenditure across all digital channels to feed into the overall marketing budget.
- Supporting the Marketing Assistant with IT support and liaison with IT support contractors.
- Carry out other duties which may or may not be related to the job as reasonably requested by the Head of Sales & Marketing.
- Occasional staffing of the office on a rota basis (approx. 1 weekend day per month and occasional bank holidays).
- To support the Marketing team with the achievement of wider marketing goals.
Skills and Experience:
Essential:
- 2+ years' experience in Digital Marketing.
- 2+ years' experience in social media management and content creation.
- 2+ years' experience in Google PPC and Meta advertising.
- Proficiency in CMS and email marketing software.
- Excellent organisational and communication skills, both written and verbal.
- Strong analytical and reporting skills.
- Ability to work well under pressure and to tight deadlines.
- Strong attention to detail.
- Proficiency in Microsoft Office.
Desirable:
- Adobe Photoshop skills.
- 2+ years' experience working within a busy Marketing team.
- 1+ years' copywriting experience for a range of audiences.
- Relevant qualification in Marketing or a related field.
- Experience in the Visitor Economy.
How to apply: Please send your CV and a covering letter, detailing why you are the ideal candidate for the role. Please make your subject heading of emails 'Digital Marketing Coordinator'
Your application will not be considered without a covering letter.
Job Types: Full-time, Permanent
Salary: £26,000.00-£29,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
- Sick pay
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekend availability
Ability to commute/relocate:
- North Somerset, BS48 1PG: reliably commute or plan to relocate before starting work (required)
Experience:
- Social media management: 2 years (required)
- Digital marketing: 2 years (required)
Work authorisation:
- United Kingdom (required)
Work Location: In person
Application deadline: 16/07/2023
Reference ID: Digital Marketing Coordinator
