digital marketing London, England
Moonpig
Full Time
London, England
52000 - 30000 GBP ANNUAL Today
Job description
About us:
Buyagift and Red Letter Days are the UK’s leading gift experience provider. Our core focus is to deliver happiness to our customers, suppliers, team and retail partners, we aim to do this by providing industry leading products. The iconic Red Letter Days brand was added to our portfolio in November 2017, and we are extremely proud to be part of the Moonpig Group since July 2022.Our people are a fundamental driver of our success. We place great importance on nurturing exceptional people as we firmly believe that our competitive advantage stems from the capabilities and potential of our workforce. Our People team helps to drive those efforts across the business.
About the role
We are looking for a talented and ambitious Performance Marketing Executive to join our team. This is an exciting opportunity within the Performance Marketing team for an enthusiastic and driven Performance Marketing professional. The role offers exceptional career progression opportunities as part of an established, experienced and supportive team with great perks and ongoing training. This role will suit a technical and analytically minded person with a passion for all things digital.
As Performance Marketing Executive you will assist in planning, executing, and optimising key areas of PPC activity and achieving agreed KPI targets. This will cover the Buyagift and Red Letter Days brands.
Responsibilities:
- Detail-oriented with hands-on management of PPC campaigns and budgets (search and shopping) across multiple search engines.
- Supporting the Performance Marketing Manager on the day-to-day execution of the paid search & shopping strategy across our brands.
- Executing optimisation tactics on a weekly basis to improve campaign performance.
- Responsible for analysing and reporting on campaign and channel performance against KPIs.
- Implementing ad copy and landing page A/B tests on a regular basis to drive higher efficiency.
- Keyword research and competitor monitoring.
- Managing and optimising GMC including troubleshooting feed issues and setting up GMC promotions to maximise exposure of our trade calendar.
- Implementing the trade and promotional calendar via PPC.
- Collaborate with the Performance Marketing Manager to develop testing strategies for expanding audiences, finding new traffic sources and new adcopy.
- Experience using a variety of tools (Google Ads, Microsoft Ads and their Editors)
- Building relationships with third party partners (i.e. Google and Microsoft) to ensure you are a subject matter expert, and are kept up-to-date on the latest features and releases.
- Managing relationships with and delivering performance reporting and actionable insight to internal stakeholders.
About You:
- 2+ years experience in performance marketing in either a company-led marketing operation or as an agency 'doer', not just managed external agencies at an advertiser.
- Strong knowledge and experience with Google Ads, Microsoft Ads, Google Analytics and Adobe Analytics.
- Has experience with Performance Max, Google Shopping and Merchant Center.
- Highly numerate with strong Excel skills, ability to manipulate and analyse large amounts of data.
- Demonstrable understanding of the wider digital marketing landscape (CRM, Affiliate and SEO).
- Excellent verbal and written communication skills as well as stakeholder management.
- Possess a can-do attitude and demonstrate creativity and ability to come up with innovative and original solutions.
- A bias to action and a strong desire to make an impact.
- Proactive, hard worker with lots of initiative.
- Team player with the ability and interest in supporting the wider team.
- Demonstrable passion for working in ecommerce / digital marketing with a commercial mindset.
- Google Ads accreditation (preferred)
Desirable Skills:
- Experience with bid management tool MarinOne
- Experience with Amazon Advertising
- Knowledge of paid social (Meta, Pinterest & TikTok) and display/video channels (RTB House, Youtube, Discovery)
We live by our company core purpose of Delivering Happiness – Amazing People. We only hire amazing people like you, if this is you and if this sounds like the opportunity you have been looking for, we would love to hear from you.
In addition to a competitive salary package, you will also be eligible for our host of employee benefits:
- 25 days paid holiday, increasing by one each year
- After 5 years with us you will be eligible for 4 weeks fully paid sabbatical
- Flexible work environment
- Access to Perkbox shopping discounts
- Bike to work scheme
- Free private healthcare
- Company matched pension benefits
- Learning & development opportunities
- Employee wellbeing program
- Discounted gym memberships and lots of opportunities to try out our products
We are a super friendly bunch with very big plans both for ourselves, our team and the business
Our mission
For everyone in the UK to create unique memories that last a lifetime
Our vision
To be the most trusted platform in the UK gift experience market
Our Commitment to Equality, Diversity and Inclusivity
We’re committed to creating an inclusive and caring culture with amazing people who feel a real sense of belonging. We welcome and celebrate all diverse backgrounds - from working parents who need flexibility with their hours, individuals who are neurodiverse and prefer to work a certain way to those from underrepresented communities. We’re proud to have an employee-led group pushing the agenda on all things inclusive. And we will continue to strive for diversity and that sense of belonging so that each and every one of our team have a safe and comfortable environment in which they can be themselves and thrive at work.
Want to know what it is like to work at Buyagift and Red Letter Days, come take a look at what our team has to say: https://www.buyagift.co.uk/aboutus or check out our company reviews on Glassdoor: https://www.glassdoor.co.uk/Reviews/Buyagift-Reviews-E1140132.htm
Disclaimer: In applying to this position, you consent to Experience More Ltd to keep your CV and application details on records and to process your CV internally with relevant departments involved with the recruitment of the advertised position.
Due to the high volume of applications it will not be possible to respond to unsuccessful candidates. Sorry for any inconvenience this may cause.
Moonpig
www.moonpig.com
London, United Kingdom
Nickyl Raithatha
$100 to $500 million (USD)
201 to 500 Employees
Company - Private
Internet & Web Services
2000
