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digital marketing London, England

JoJo Maman Bébé

Full Time London, England 37834 - 31514 GBP ANNUAL Today

Job description

What we expect from you:

Role Overview:

Reporting to the E-Commerce Manager, the role is responsible for managing all Digital Marketing for the UK to achieve forecasated sales and profit margins. The over-arching purpose of the role is to ensure that we target and prospect customers with intent to purchase JoJo Maman Bebe products and optimise conversion.

You will be responsible for:

With Next Digital Marketing Team Managing facilitate all performance marketing activity for our UK websites. This includes Paid Search (PPC Google Shopping, (PMAX) Display, paid social plans
Paid advertising, Product Listing Ads, and Social media advertising
With Next agree spend, allocation of budgets and campaign approvals to ensure target ROAS is achieved, and balance of budget spend, and revenue achieved.
Acting as the representative for Performance Marketing channels across the business and working with the Next team to drive performance.

With Next Data Analyst Review weekly performance reports and adapting strategy as required.
Advising on future budgets and ROAS targets when required with all stakeholders
With Next Keep up to date with developments in the performance marketing sector especially the Google roadmap.
Ensure plans align with an omni-channel approach and product trade marketing priorities.

And you will be accountable for:

With Next Ensure that all campaigns are set up to deadlines and support the overall digital marketing and ecommerce goals.
With Next Highlighting performance shortfalls and implementing revised strategies.
Agreeing and communicating with Next advertising spend and ROAS monthly budgets.
With Next identify new paid acquisition opportunities relevant to our key target customer groups.

Ensure all activity is brand appropriate for JoJo Maman Bebe.

What we look for in you:

Competencies we look for:

Brand Ambassador
Act with honesty and integrity
Work as part of a team
Take ownership

Skills we require for the role:

Experience managing ecommerce Paid Search and Shopping campaigns and budgets
Experience managing Paid advertising, Google Ads, Google Shopping, Social media advertising

Proven analytical abilities, working with large datasets and advanced functionality of Excel
Ability to forecast performance
A genuine interest in performance marketing, and machine learning capabilities with smart ads.
Excellent attention to detail
Good command of the English language

The benefits.:

We believe R&R is essential so for each year you’re with us, and you have an extra day’s holiday
Why work on your Birthday? We give you an extra day off
Let’s celebrate the company doing well - annual profit share
Helping plan for the future - contributory pension scheme
Support for planning your finances - JoJo saving scheme
Having a great time - fabulous social events
Supporting our communities – volunteer days
We love our products! 40% discount off JoJo branded lines
Learning environment - ongoing training and educational development initiatives

Who we are:

We are the Uk’s leading boutique parent & baby brand; with over 90 beautiful UK and ROI stores. From humble beginnings, our teams have expanded to almost 1,000 people across all our sites.

We may have grown into a major retailer, but we haven’t forgotten our roots to provide quality and value for money or lose our non-hierarchical ethos. Our concern for our customers and our teams means we are a business that can be trusted. We put our growth and success down to our passion for people and our commitment to running an ethical and sustainable company. Couple this with our fantastic designs, innovative products, attention to detail and the never-ending pursuit of high standards, which means we have built a company that makes us proud.

Our Values:

The most useful thing a person can do in this world is to create ethical employment in a business which is a force for good, respecting our people and our planet.

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