Job description
What are we looking for?
We’re looking for a creative, driven individual with experience in digital marketing. If you love varied roles that will allow you to use a wide skill set, and are looking for a new challenge, we want to hear from you!
You will have a solid grasp of SEO and PPC marketing, with a good understanding of other areas in Digital Marketing such as Social Media Management and Email Marketing. The role will be incredibly varied: you’ll be working closely with the Sales and Marketing Team to deliver on internal and external digital marketing campaigns, both for ITCS and external clients. You will be comfortable with a variable, fast-paced environment and able to prioritise your workload accordingly.
Who are ITCS?
Established in 2004, ITCS is a UK-wide business technology partner. With our network of Support Engineers, Telecoms Specialists, and Software Developers, we offer IT Support, Business Telecoms, Website design and other digital services.
We are an established, award-winning company with a culture of continuous development, and take pride when it comes to the progression and development of our teams. Building on our seventeen-year history, we have ambitious plans to continue to grow the business and our aim is to become one of the best places to work in the UK.
If you are looking to progress your digital marketing career in a role with great benefits and are ready to work hard to deliver outstanding results and have fun along the way, then NOW is the time to join us.
What are the benefits of working for ITCS?
· A range of Training and Learning Development Opportunities
· Access to a fleet vehicle for visits to customer sites
· Equipment provided i.e. laptops, tablets, etc.
· Company and team social events
· Gym membership contribution
· Cycle to work scheme
· Company pension
· On-site parking
· Holidays including bank holidays
· Training and education plans
· Progression opportunities
· Competitive salary
· Full uniform provided
What could your typical tasks include?
The Digital Marketing department is a fast-paced and varied environment – some of your typical responsibilities will include:
· The Planning and execution of SEO, PPC, content, email, social media and display advertising campaigns for a portfolio of external clients.
- Develop and deliver bidding strategies to maintain and monitor keywords bids, keyword research. Setting up clients google ad words, and monitoring. Growing paid traffic to our clients websites.
· Working with the Sales and Operations teams to execute internal and external marketing campaigns for ITCS, including content writing, email campaigns, building our social media presence, updating our websites and digital marketing literature (working mainly with WordPress and Adobe software).
- Analyzing clients needs and goals, and then presenting them with a suggested plan of action.
- Communicating with clients keeping them up to date on how their campaigns are performing, and making any recommendations to improve their campaigns.
· Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
· Identify trends and insights and optimize spend and performance based on the insights.
· Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
To apply for this SEO & Digital Marketing role, which areas do you need to demonstrate a good knowledge and understanding of?
· On-Page and Off-page SEO tactics to current search engine standards and requirements
· Solid knowledge of website analytics tools (e.g. Google Analytics).
· Experience in setting up and optimizing Google Ads campaigns.
· Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
· Strong analytical skills and data-driven thinking.
· Up-to-date with the latest trends and best practices in online marketing and measurement.
Job Types: Full-time, Permanent
Salary: £22,000.00-£26,000.00 per year
Benefits:
- Company events
- Company pension
- Cycle to work scheme
- Gym membership
- On-site parking
Schedule:
- Monday to Friday
Application question(s):
- Do you have any google certifications?
Experience:
- Digital marketing: 2 years (preferred)
Licence/Certification:
- UK Driving License (preferred)
Work Location: In person
Application deadline: 18/08/2023