digital marketing London, England
Job description
FDM Group is a global professional services provider with a focus on IT, working with over 300 clients across multiple business sectors. FDM’s business model is both unique and robust, bringing people and technology together by providing training and career opportunities for people to work with our prestigious clients. With centres across the UK, Europe, North America and Asia Pacific, FDM is one the fastest growing companies in Europe and is listed in the FTSE 250.
About the role:
Marketing Executive with ‘X Factor’
We need a standout Marketing Executive to help make our Marketing Team even more amazing.
This is an exciting role, promising great variety as you work across both B2B and B2C marketing. You’ll focus on delivering marketing campaigns aimed at brand positioning and awareness, lead generation and nurture, web site development, recruitment and sales collateral and content curation/creation. You won’t get bored.
You will be developing and executing B2B and B2C marketing campaigns with the UK Marketing Manager and the wider team, working closely with subject matter experts and playing a key role in supporting the delivery of the marketing strategy.
Of course, you’re already an excellent communicator with stakeholder management experience. Here’s where you will develop your skills and knowledge while building working relationships with multiple stakeholders and ensuring their needs are met.
You’ve gained strong commercial knowledge and use that understanding and experience in the use of analytical tools and techniques. You’re confident when presenting campaign plans and outcomes to demonstrate ROI.
A forward-thinker, you’re eager to continue developing your own skill set and share your experience, mentoring more junior staff within the team.
Duties and responsibilities:
This is a role where you’ll be taking ownership and exercising control.
You’ll be managing campaigns from end to end, working collaboratively with global creative specialists. Together you’ll ensure that the content and strategy reflect the brand image of FDM and generates results as determined by the Directors and key internal stakeholders.
A typical day can include:
- Developing marketing campaigns for graduates and clients, linking this into the overall marketing strategy and regional marketing plans
- Responsibility for competitor analysis, audience analysis and campaign analysis
- Assisting in the development of strategy
- Assisting and creating copy briefs, creative briefs, photography and project briefs, under the guidance of the Client Marketing Manager
- Developing implementation plans and campaigns for marketing and social media, using strategies developed by the manager
- Using tools for monitoring and analysing market trends in campaigns
- Utilising analytics and data to create evaluation reports for Management
- Working with global creative specialists and internal stakeholders to ensure that marketing campaigns are delivered on time and to scope
- Ensuring standard operating procedures are followed
- Keeping campaign portfolios up to date
What we are looking for:
- Marketing qualification (desirable) and demonstrable experience (2 years plus) in a marketing role
- Experience in lead generation and nurture campaigns
- Understanding of different marketing channels (email, social, paid etc.) and how they can be leveraged in a B2B or B2C (or lead gen) campaign
- Previous involvement in supporting or developing marketing plans and strategies
- Experience in analytical tools such as Google Analytics and Adobe Analytics
- Excellent written communication and presentation skills
- Experience using marketing automation software and CRM systems
- Can demonstrate end-to-end campaign planning and project management
Join an environment where talent can truly flourish
You’ll know whether we’ve just described you. If you’re confident you have the goods, we’re confident we can give you the scope to become all you can be.
Take action on an extraordinary opportunity to work in a highly motivated, sociable team and grow with a company that is growing internationally.
What we Offer:
This is your opportunity to work in a highly motivated, sociable team and grow with a company that is growing internationally.
- Chance to be part of a high-growth FTSE 250 tech organisation
- Qualification and development opportunities
- Fast-track career progression UK wide or globally
- Company culture committed to diversity, inclusion and social mobility
- Hybrid working - Work from home as well as in the office
- Central office location
- Contributory pension scheme
- Mentoring Programme
- Option to (Buy As You Earn) Share Scheme BAYE
Diversity and inclusion are at the heart of what we value as an organisation. FDM Group is an equal opportunities employer, and all qualified applicants will receive consideration for employment without regard to race, religion, sex, sexual orientation, age, disability or any other status protected by law. Our recruitment team are happy to support with any reasonable adjustments that are needed within the recruitment process.
Job Types: Full-time, Permanent
Salary: £30,000.00-£34,000.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Employee mentoring programme
- Health & wellbeing programme
- Profit sharing
- Referral programme
- Work from home
Schedule:
- Monday to Friday
- No weekends
Work Location: Hybrid remote in London, SE1 2QG
