digital marketing Croydon, England
Job description
- Business: emap
- Brand: Property Week / AV Magazine / Electronics Weekly / PTQ & Decarbonisation Technology
- Base Location: Croydon/Hybrid ( 3 days from home, 2 days in the office)
- Employment Type: Full time, Permanent
- Salary: £28,000 - £30,000 DOE + Bonus
Are you ready for an exciting and fast-paced career in Events Marketing? As a Senior Marketing Executive at emap, you'll have the opportunity to work on prestigious market-leading awards and conferences, driving awareness, generating leads, and supporting commercial teams with sponsorship enablement marketing activities. Join our team and contribute to the success of renowned brands such as Property Week, AV Magazine, Electronics Weekly, Digital Refining, and Decarbonisation Technology.
Overall Purpose of the Role:
In this role, you'll be part of a supportive and collaborative team of 5 event marketers, operating in a dynamic and nurturing environment. You'll take ownership of various annual events across the blue division, starting with the support of the Senior Marketing Manager and Head of Event Marketing, eventually leading to independent responsibilities for event marketing delivery across a number of allocated events.
Key Responsibilities:
- Collaborate with the Head of Events Marketing & Senior Events Marketing Manager to develop and execute world-class, engaging marketing campaigns for multiple annual events.
- Plan and implement email campaigns, ensuring effective segmentation and reporting on engagement metrics.
- Fulfil partnership marketing requirements, including creating personalized assets and updating websites.
- Produce digital event assets and brochures, coordinating with logistics, editorial, and design teams, while adhering to schedules and budgets.
- Coordinate marketing efforts across key channels, including email, web, social media, and print, ensuring consistent messaging.
- Manage event websites, optimize enquiries, bookings, and traffic using Evessio.
- Handle social media communications, schedule tweets, and LinkedIn postings to increase following and engagement.
- Develop and grow each event's community, reporting on social media and online traffic, entries, and followers.
- Proactively manage and expand the current database, identifying new sources for future growth and implementing data selection strategies.
- Design and analyse questionnaires and research material, providing valuable insights to the team.
- Stay up-to-date with marketing trends and industry best practices, recommending adoption of new ideas to the wider team.
- Utilise market intelligence and customer insights to enhance audience understanding and campaign effectiveness.
- Provide regular analysis of key metrics, contributing to future marketing strategies.
Skills and Experience:
- Strong knowledge of marketing principles, tactics, and best practices, with a focus on digital marketing and lead generation.
- Previous experience in B2B events marketing.
- Proficiency in using social media scheduling tools like Hootsuite and experience with PPC management tools (preferred but not essential).
- Understanding of Google Analytics and the ability to track KPIs and report on campaign success.
- Excellent written and verbal communication skills to create compelling content and effectively convey messages to diverse audiences.
- Exceptional organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.
- Self-motivated, proactive, and results-oriented, thriving in a fast-paced environment.
- Education to degree level or equivalent is advantageous.
Note: The role profile outlines key responsibilities and competencies required for the role but is not an exhaustive list. The company reserves the right to amend the role profile as the role evolves with the business.
If you are passionate about event marketing and ready to make a significant impact, apply today and let your skills shine in our dynamic team!
Learning & Development:
At emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees.
Our employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, events management, marketing strategy, editorial, and information technology. We have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviors to excel in their job roles, contributing to achieving our organizational objectives.
To support our employees' career development, we have designed specialized programs, as well as other stand-alone role-specific and generic courses, under the emap academy.
This exciting position is a full-time hybrid role. 2 days in the office, 3 days from home. This could change over time depending on business needs.
Benefits: emap is part of Metropolis Group. Together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.
- 25 days of holiday per year (with the option to buy or sell)
- Health plan
- Life assurance
- Cycle-to-work scheme
- Discounted gym memberships
- Retail discount vouchers
- Rail season ticket loans
- Private virtual GP access
- Pension scheme
- Income protection and more
- Continuous learning & development opportunities
- Seasonal flu jabs on site
- One paid volunteer day per year
- Summer and Winter parties
- Work from home during August
- In-house Excellence Awards and other innovation projects
Privacy: Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at www.metropolis.co.uk/privacy.
Diversity and Inclusion: We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.
How to apply: Please send your CV and covering letter. Due to the volume of applications, we receive, we are unable to give individual feedback at the application stage, however if you are successfully shortlisted you will be contacted within 10 working days of the closing date.
Job Types: Full-time, Permanent
Salary: £28,000.00-£30,000.00 per year
Benefits:
- Additional leave
- Company events
- Cycle to work scheme
- Free flu jabs
- Free parking
- Life insurance
- On-site parking
- Referral programme
- Sick pay
Schedule:
- Monday to Friday
- No weekends
Supplemental pay types:
- Bonus scheme
Ability to commute/relocate:
- Croydon: reliably commute or plan to relocate before starting work (required)
Application question(s):
- We’d appreciate if you can submit your cover letter and share with us why do you think you're suitable to this role.
Experience:
- Marketing: 3 years (required)
Work Location: Hybrid remote in Croydon
Reference ID: BLUE/NE
