digital marketing Blackpool, England
Job description
Role
Marketing Executive / Brand Coordinator
Terms
Salary: Up to £25,000 pa dependent on experience
Term: Full-time
Based: Blackpool or Manchester, Hybrid
Reports to: Brand & Marketing Manager
Company Description
SPORT. TECHNOLOGY. COMMUNITY.
These are our three pillars. At the forefront of everything we do, they have powered us to become global leaders in the creation and execution of community-driven sports partnerships, underpinned by transformative technology.
Founded in 2009 in north-west England the spiritual home of football we have reimagined end-to-end brand partnerships in the sporting landscape. From historic English towns to major American cities, we connect teams with what matters most to them: their local communities.
This is how we work: we construct high-value partner programmes for rights-holders, with our technology powering bespoke fan engagement channels, providing local business communities with a platform for growth. We’re firmly established across the Premier League and are rapidly growing in the US though landmark partnerships in the MLS and expanding into one of the most exciting leagues in the world, NFL. You’ll find our programmes making a difference to local businesses across the UK, US and Europe, and in the wake of a global pandemic, there’s never been a greater opportunity to enable small businesses to grow alongside some of the best sporting rights-holders in the world.
Our People
Here at Eleven, we are passionate about sports, technology, and community. We believe in looking after our people, our customers, local communities, and sports fans around the world. Our mission is to be the best in the world at connecting businesses with their local sports teams, while supporting their growth. We achieve this by having a supportive, dynamic, and ambitious culture, with our people at its heart.
Role Description
Eleven has an exciting three-year plan, during which the organisation is expected to grow with a vigorous approach to opening new opportunities and markets. Firmly established in the UK football system and the MLS, Eleven has also recently expanded into one of the most exciting leagues in the world, the NFL, with more to come in 2023 and beyond.
As a result, Eleven are now searching for a talented Brand Coordinator who is not only capable of building strong relationships with key stakeholders but whose vision and commercial story-telling can help grow awareness of Eleven’s partnerships and brand activation.
Key Responsibilities
The Brand Coordinator's primary responsibility is to assist the Brand & Marketing Manager in creating and implement effective communication strategies that support the announcement and delivery of key sports partnerships, as well as holding the Eleven brand to the highest standards and ensuring its seamless and diligent execution across a range of platforms.
The role is perfect for someone who has a passion for brand, design, marketing and activation with all three being important components of this position. The Brand Coordinator will be responsible for working with a variety of leading sports brands across the Premier League, EFL, top European leagues, as well as the NBA, NFL, and MLS. The ideal candidate will have a strong understanding of sports and digital advertising, as they will be responsible for visualizing brands and their activation across a multitude of platforms.
A degree of flexible working is required to accommodate US and UK shift patterns with attention to detail and the ability to manage conflicting priorities also being an important competency in this role.
This will include:
· Supporting the Brand & Marketing Manager with new partnership and marketing projects.
· Creation of internal and external presentation documents.
· Working closely with Eleven agencies to co-ordinate partnership launches and activation content.
· Production of sales marketing collateral.
· Ensuring marketing content is seen by our target audience, including social media targeting and post boosting.
· Drafting press release editorials and supporting activation copy.
· Producing mock-up visual media of Eleven’s platforms and new inventory.
· Assisting in the production and delivery of Partner Activation collateral for Eleven’s contracted partners.
· Supporting Eleven’s Events Team in the creation of event collateral.
· Maintaining Eleven’s brand identity across our affiliated partnerships, inclusive of in-venue stadium inventory.
· Collate content and design of external Quarterly Newsletters.
· Ideation around content and blog opportunities for Eleven as part of an ongoing communications plan.
· Production of Eleven branded materials including stationery, merchandise and apparel.
· Research and ideation around new projects, supporting the Sales efforts to drive new opportunities for growth.
· Ideation and execution of Eleven’s branded kit asset activation strategy.
· Strong internal communication with key Eleven stakeholders, representing the Partnerships Team in cross-departmental forums as required.
· Production of reports, communications and presentations to support the delivery of each rights-holder partnership, and ad hoc projects as required.
The successful Brand Coordinator will:
· Have a passion for design and creativity, with a strong eye for detail and composition.
· Have the Skillset to create and update Adobe Creative Cloud suite files, specifically InDesign, Illustrator and Photoshop.
· Understand the various file formats required for delivery of Eleven/partner collateral.
· Be a recent graduate in marketing/brand/design disciplines or evidenced equivalent experience.
· Understand the value and impact of brand and activation in a commercial setting.
· Be a creative thinker and enjoy solving complex problems.
· Have demonstrable sports industry awareness.
· Have excellent written and oral attention to detail.
· Have experience operating within budget parameters.
· Build strong relationships both internally and externally.
· Leverage CRM to support strong internal communication, file storage and reporting.
· Represent Eleven to the highest communication and behavioural standards.
Advantageous:
· Experience or demonstrable interested working in sports, particularly in the US.
· Photography / Videography experience.
· Proficient on Adobe After Effects.
· Copywriting experience in a sports or marketing setting.
· PR experience.
Culture is at the heart of Eleven’s ethos, and as such, in this exceptional period of growth the Brand Coordinator can expect not only a competitive salary, but also opportunities for travel, hybrid working and company benefits such as private healthcare, access to a complimentary gym onsite at MCR and quarterly all-staff events.
Job Type: Full-time
Salary: £20,000.00-£25,000.00 per year
Benefits:
- Company pension
- Free parking
- On-site parking
Schedule:
- Monday to Friday
Supplemental pay types:
- Bonus scheme
Experience:
- Marketing: 1 year (required)
Work Location: In person
Reference ID: Marketing Executive
