digital marketing London, England
Job description
Support Disney Destinations International in growing the consumer direct proposition for Disneyland Paris (DLP) UK/IE and support on portfolio activations (WDW O-EMEA and DCL) when required.
Contribute towards achieving the attendance, room nights and revenue goals for DLP through supporting the Digital Marketing Manager in all aspects of the planning, development, execution and evaluation of WDTCI marketing initiatives.
This role is based in London, UK and it will require you to be onsite 4 days a week.
Areas of Responsibility
Work with the Digital Marketing Manager to manage the creation of new website content to support the launch of product and offers for DLP and portfolio activations when required.
Brief in website updates and work with the DLP team managing content on disneylandparis.com
Responsible for setting up new website content across disneyholidays.xx domains using the Content Management Systems
Responsible for producing web content that adheres to SEO best practice, whilst reflecting brand tone of voice and strategic and commercial priorities
Work closely with the Development and Digital Production Teams, taking an active interest in User Experience best practice, ensuring continuous optimisation of the user journey
Work with the Performance Marketing Executive to set up PPC campaigns, creating tailored, in-language copy supporting strategic priorities
Work with the CRM Manager to develop and execute the CRM plan
Work closely with the Strategy and Commercial Teams ensuring strategic priorities are reflected across WDTCI touch points
Responsible for developing and updating pre- and post-booking consumer touch points, including guest documentation, collateral and IVR messaging
Work with the Legal and Product Teams, ensuring Terms & Conditions are obtained and content is accurate and compliant
Responsible for tracking, updating and working within allocated budget
Work with the social team to provide content direction to support the WDTCI objectives in creating social media content
Support the affiliate channel for the WDTCI DLP account
Undertake content audits to suggest recommendations for content improvement, ensuring content is up-to-date and optmised
Provide ad-hoc assistance to the promotional and PR team, when required to create DLP brand presence for WDTCI
Keep abreast of competitor activity, market research and customer insight to pro-actively use to enhance WDTCI’s marketing initiatives
Assist the Digital Marketing Manager in compiling decks and presenting at relevant meetings with internal and external stakeholders
Training and Professional Development
Operate with integrity, champion change and be a good ambassador for DDI and the wider Walt Disney Company
Operate as part of an effective and inclusive team by demonstrating an awareness of others; welcoming and valuing unique perspectives and ideas; offering support, sharing knowledge and best practices in order to contribute to overall departmental commitments
Take ownership of your professional development through regular career conversations with your line manager and utilising available resources, instructor-led courses and on the job learning
Proactively suggest ways to improve departmental performance and processes, leveraging technological tools where applicable
Build links with other TWDC functions to develop broader knowledge of the business
Promote and maintain an inclusive workplace, championing diversity and inclusion and make use of available resources to extend knowledge and best practice
Areas of Accountability
Accountable to the Digital Marketing Manager
Accountable for adhering to Disney’s best practice guidelines and for ensuring full alignment to brand guidelines where relevant
Accountable for cultivating and maintaining productive relationships and collaborating effectively with internal and external stakeholders
Accountable for supporting with the delivery of marketing initiatives and working within and tracking budget
Accountable for keeping information up-to-date across Disney Destinations websites
Experience and Professional Qualifications Required
Degree level qualification or equivalent experience working in a similar field. Marketing qualification, beneficial
Previous experience within a digital marketing role in a major multi-national marketing environment, essential
Demonstrated tactical skills related to implementation of marketing plans
Understanding and working knowledge of SEO, PPC, affiliate and social media marketing
Experience using SEO performance tools such as Semrush and Google Search Console, advantageous
Experience using JIRA, beneficial
Experience of writing effective and engaging copy, essential
Experience of operating and thriving in a large matrix organisation, beneficial
Marketing experience across multiple EMEA markets, advantageous
Skills Required
Excellent organisational and prioritisation skills to balance marketing programs across three brands for optimal execution and success
Ability to work across multiple projects in a fast-paced and ever-changing environment
Strong attention to detail
Highly analytical and results orientated
Creative sensibility and flair for writing effective copy
Demonstrable presentation skills, virtually and face-to-face
Proven interpersonal skills with internal and external partners
Skilled in communicating and building relationships at all levels of the organisation, collaborating effectively to achieve results
Strong written and spoken English for business use, essential
Other European languages not required but desirable
Computer literate (Word, Excel, Outlook and PowerPoint); adept in use of video conferencing tools such as Zoom, essential
The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
