Find More Than 10K+
United Kingdom Jobs

Job description

BRIEF DESCRIPTION

Are you a self starter and ready to join a dynamic fast paced Marketing environment?
Decora Blinds (one of NI’s Top 100 Companies) has an exciting new role!

Working within the marketing team, this role will lead the digital marketing strategy for the Decora brand and the market leading product brands such as The Fabric Box.

The dual approach will target both Trade customers to support Decora’s on-going growth as the market leader in UK window covering industry as well as target customers to increase brand awareness of individual product brands to drive more pull through with Decora’s trade customer base.

Working hours: Monday - Thursday 8.30am to 5.00pm, Friday 8.30am to 2.00pm (37.5 hours per week)

Location: Lisburn, BT28

ABOUT US

A family owned and directed company creating innovative window covering solutions for the window blind trade. Decora manufacture and distribute a wide range of blind types and components and provide wholesale and made to measure solutions.

Established in 1979, founders Michael and Lynda Dickson began the Decora journey selling external awnings to local Northern Ireland trade. A visionary company since its primary years, the business invested in machinery to create manufacturing capability and, in 1981 expanded to provide internal blinds. Wholesaling of components and fabric to the trade was a further development and integral to the strategy of setting up manufacturers throughout the UK and Ireland.

Decora has grown exponentially into a well-recognised and trusted company winning numerous awards over the years including the Business Growth Award at the Lisburn Business Awards and being recognised within the Top 1000 to inspire Britain as one of UK's most dynamic companies.

Decora take pride in designing, creating, engineering, manufacturing and distributing their own products and services. Nurturing consumer demands to deliver products which embrace their needs and add a personal Decora touch to create blind collections that are unique and individual. Their multiple brands deliver an array of products, each exuding a passion to provide quality collections with desirable aesthetics.

Operating over 330,000 sq. ft. with premises in Lisburn (NI), Birmingham (England) and Huddersfield (England), their manufacturing and distribution facilities provide a worldwide service network. Decora strategy is central to meeting the demands of their customers and they focus their efforts on building strong supplier and customer relationships.

The Decora team is made up of nearly 1000 employees, each with unique skills and personalities which combine to form their diverse company. Vital to productivity and efficiency is recognition of their employees' key strengths and they encourage and develop their employees to build their skills. Decora integrate vocational and tailored workshops to develop management skills and empower their employees to voice their ideas through Employee forums. Decora is proud to be Investors in People accredited.

MAIN DUTIES AND RESPONSIBILITIES

Websites:

• Management of performance of Mzuri, Decora and product branded sites
• Development and implementation of creative content and innovative campaigns to drive consumer engagement and increase conversion on site - in line with best SEO practice
• Keyword research to ensure sites are up to date
• Working with agency to ensure best customer journey, developing and test new content / CTA’s etc to drive improved KPI’s
• Setting up and management of GA – regular reporting and use of data to enhance performance of sites.

Social media:

• Management of organic social content, continual drive for increased followers and engagement with the brands.
• Creation and management of paid social strategy and content where relevant.
• Setting up, management and reporting on performance of social campaigns against agreed KPI’s
• Creation of content calendar for all Brands in line with overall marketing strategy

Reporting

• Creation and management of Google Analytics to ensure data driven decisions are at the center of the marketing strategy
• In line with the marketing director creation of clear KPI’s per site and social channel
• Continual monitoring and reporting on performance of metrics

Strategy:

• Contribute to the development of overall digital campaign planning to support key Brands
• Contribute to the creation of clear schedules to ensure understanding of their deliverables within any given campaign; ensuring actions are agreed and followed up.
• End-to-end analysis, delivery and performance reporting of all digital elements including creatively led digital campaigns.
• Continually devise new, creative concepts and ideas to present marketing material for product re-launch to ensure brand awareness customer and loyalty.

General:

• Ensure brand identities and brand guidelines are adhered to in all campaign and promotional activities.
• Strong project management and campaign evaluation skills.
• Proven knowledge of digital marketing principles and practice to effectively drive awareness and traffic for ecommerce retailers.
• Work alongside stakeholders to deliver internet projects within agreed timeframes.
• Carry out research within associated trade sectors and reporting on findings and on digital marketing trends and feedback to the marketing department accordingly.
• Any other reasonable duties which may be required by management from time to time.

ESSENTIAL REQUIREMENTS

• Third Level Qualification in Marketing or related subject
• Minimum of 2 years’ experience within a similar digital marketing capacity
• Demonstrable experience of working on simultaneous marketing projects to deadlines
• Strong knowledge and experience of SEO, PPS campaigns, website management and website analytical tools
• Proven data and insight led experience
• Demonstrable experience of setting clear and relevant objectives across campaign elements and customer journey
• Experienced in marketing communications with a track record and recent experience of delivery of target-driven marketing campaigns and promotional activities, ideally for B2B
• Excellent verbal and written communication and presentation skills
• Proactive and able to work on own initiative without supervision
• Accurate with excellent attention to detail

DESIRABLE REQUIREMENTS

• Excellent planning and organisation skills
• Proven experience of working to tight deadlines

WHAT WE OFFER

• Enhanced annual leave with additional for long service
• Attendance rewards- quarterly £50
• Loyalty bonus- annual
• Long service awards
• Paid medical appointment allowance
• Health Shield benefit upon 6 months service
• Discount on company products- up to 50% upon 6 months service
• Vitality leisure corporate discount
• Employee referral scheme
• Life assurance upon 1 years service
• Employee recognition schemes
• On-site parking
• Flexi time arrangements
• Working from home options

To Apply

Please forward your CV and covering letter, which demonstrate how the above criteria are met, through the 'Apply Now' button below.

Closing date: Monday, 10th July 2023.

*Applicants should be able to provide proof that they have a right to work in the UK.

Job Types: Full-time, Permanent

Benefits:

• Employee discount
• Health & wellbeing programme
• Life insurance
• On-site parking
• Referral programme
• Store discount

Schedule:

• Monday to Friday

Supplemental pay types:

• Loyalty bonus
• Quarterly bonus
• Yearly bonus

Ability to commute/relocate:

• Lisburn: reliably commute or plan to relocate before starting work (required)

Experience:

• Digital marketing: 2 years (required)

Work authorisation:

• United Kingdom (required)

Work Location: In person

Application deadline: 10/07/2023
Reference ID: DME/06.23