digital marketing Cary, NC
Job description
JOB DETAILS
This role will be based out of Cary, NC with a hybrid work schedule
The Digital Marketing Associate is a vital member of the brand, digital, and communications team, reporting directly to the Director of Marketing. This role requires a dynamic individual who will be responsible for planning and executing key digital marketing activities to drive brand awareness, demand generation, and customer engagement. The Digital Marketing Manager will play a crucial role in enhancing the company's online presence, optimizing digital advertising campaigns, maintaining the digital experience and website, and managing various digital marketing projects. The ideal candidate should have a strong understanding of SEO and SEM, PPC and digital advertising programs, WordPress CMS, lead generation, nurturing and management, QA and testing, online reputation management, and social media.
DUTIES AND RESPONSIBILITIES
- Plan, execute and optimize digital marketing activities to drive demand generation and increase brand visibility
- Implement and manage top-of-funnel digital advertising campaigns to target and attract potential customers
- Maintain the brand's digital experience and websites to ensure a seamless user experience, including the execution of content and PDP updates via WordPress
- Coordinate pay-per-click (PPC) advertising and SEO efforts with assisting agencies and monitor performance to maximize ROI
- PIM system build out, deployment, and management
- Implement lead nurturing and management strategies to convert leads into customers effectively
- Utilize automation tools to streamline marketing processes and improve efficiency
- Perform quality assurance (QA) and testing to ensure accuracy and functionality of digital marketing assets
- Manage online reputation and monitor customer feedback and reviews
- Support social media initiatives to engage with the target audience and promote the brand effectively
- Collaborate with internal stakeholders to understand their requirements and deliver effective digital marketing solutions
- Conduct data analysis to evaluate the effectiveness of digital campaigns and make data-driven recommendations for improvements
- Stay up to date on industry trends, digital tools, and best practices to drive innovation and continuous improvement
- Manage multiple projects simultaneously, ensuring deadlines are met and objectives are achieved
- Bachelor's degree or equivalent highly relevant experience in marketing, communications, or a related field
- 3-5 years of experience in digital marketing, with a strong focus on executing and managing various digital campaigns and strategies
- Proficiency in using digital tools and programs for advertising, analytics, and content management systems
- In-depth knowledge of the WordPress CMS, ensuring seamless experiences for customers across different channels
- Experience utilizing social media platforms and management systems for demand generation programs
- Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
- Strong analytical skills to analyze data, identify trends, and optimize digital marketing activities
- Familiarity with SEO and SEM best practices to improve organic search rankings and drive targeted traffic
- Experience in coordinating and optimizing PPC campaigns to achieve business goals
- Solid understanding of lead nurturing and management techniques
- Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team
- Ability to communicate effectively with internal stakeholders and work collaboratively as part of a team
- Confidence in navigating a fast-paced, matrixed organization and working cross-functionally to accomplish objectives
- Quickly understand the business and customers to support the focus on digital work that aligns with the overall business strategy and customer needs
Additional Information
Why work for Cornerstone Building Brands?
Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.
*Full-time is defined as regularly working 30+ hours per week.**Union programs may vary depending on the collective bargaining agreement.
All your information will be kept confidential according to EEO guidelines.
