digital marketing Houston, TX
Cardinal Point Homeland Security Group
Full Time
Houston, TX
65000 - 50000 USD ANNUAL Today
Job description
Job Title: Digital Marketing Manager
Location: Philadelphia Metropolitan Area
Job Type: Full Time
Salary: 50-65k DOE
Job Summary: We are seeking a dynamic, experienced, and analytical professional to join our team as a Digital Marketing Manager. The individual will be responsible for planning, managing, and executing all email, SMS, and push notification campaigns. They will be utilizing AI technologies and exploring new strategies to increase our company's presence. The successful candidate must have a strong understanding of modern digital marketing techniques, the use of AI in marketing, comprehensive analytical skills to interpret and translate campaign metrics into actionable plans, and experience with social platforms for marketing distribution. The successful candidate must be open to relocating to the Philadelphia Metropolitan Area.
Key Responsibilities:
- Plan, manage, and execute all email, SMS, and push notification campaigns, including designing, testing, audience segmentation, and performance monitoring.
- Leverage social media platforms for the distribution and promotion of email marketing campaigns.
- Monitor and analyze campaign performance and metrics to identify trends and opportunities, optimize spend and performance based on the insights, and prepare detailed campaign analysis reports.
- Harness the power of AI to drive the effectiveness of digital marketing initiatives, keeping our company at the cutting edge of marketing technology.
- Evaluate emerging technologies, digital marketing trends, apply new technologies to the company’s benefit.
- Collaborate with internal teams to ensure campaign alignment with the overall marketing and company strategy.
- Manage the digital marketing budget, measuring ROI and KPIs, and recommending actions based on campaign effectiveness.
- Ensure all marketing initiatives align with company brand guidelines and digital best practices.
Required Skills and Experience:
- Bachelor's degree in Marketing, Business, or a related field. A Master's degree or certifications in Digital Marketing or AI will be a plus.
- Proven work experience as a Digital Marketing Manager or similar role.
- Comprehensive understanding and expertise in email marketing, SMS, and push notification campaign management.
- Demonstrable experience with AI in the context of digital marketing.
- Proficiency in AI tools such as Google Cloud AI, IBM Watson, Albert AI, Phrasee, Pega, Salesforce Einstein, or equivalent.
- Strong understanding of modern digital marketing techniques, SEO/SEM, marketing databases, social media, etc.
- Experience with social media platforms (LinkedIn, Facebook, Twitter, Instagram) for the promotion and distribution of marketing campaigns.
- Proficient in using various software for creating and analyzing email, SMS, and push notifications campaigns.
- Excellent analytical skills and experience with metrics-driven decision making.
- Exceptional communication and interpersonal skills.
- Up-to-date with the latest trends and best practices in online marketing and measurement
Cardinal Point Homeland Security Group
www.cphsecuritygroup.com
Jenkintown, PA
Unknown / Non-Applicable
51 to 200 Employees
Company - Private
