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Caring for skin means caring for people

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, Aquaphor and Coppertone. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

A welcoming workplace that offers personal and professional growth for all individuals.

At Beiersdorf, you’ll find:

• A welcoming workplace that fosters diversity, inclusion and belonging where every team member feels valued, respected, and supported
• Nimble teams that enjoy challenging work and the ability to make an impact
• A dynamic community of life-long learners that values acumen, aptitude and the ability to learn as well as hard skills and established expertise
• A purpose-led company that cares about your personal and professional development with the right balance of structure and flexibility to thrive
• A collaborative culture that leads with care, trust, simplicity and courage

Unique benefits that consider the whole person.
We understand that you have a life outside of work, and we support you with unique benefits including:

• Generous and flexible PTO policy
• Summer Friday hours
• Paid Parental Leave
• Comprehensive Wellness and Benefits program
• Cash Balance Plan (similar to a pension)
• 401k match
• Growing number of Employee Resource Groups or affinity groups - to foster meaningful connections and belonging with other colleagues
• Dynamic work model – a hybrid of 3 days in-office collaboration and 2 remote focused work days.

Experience, skills and competencies that lend themselves to this role:

We know that experience comes in all forms and we’re not necessarily looking for individuals who ‘check all the boxes’, but may bring a unique blend of competence and capabilities that can grow into a role and/or bring news skills to the team.

Overview:

This is a fantastic opportunity for a Digital Manager who blends his/her passion and savviness across the Digital landscape to join an established Consumer Goods organization. This hire is a primary resource for key Digital output, and will be responsible for managing the tactical execution of the portfolio-wide digital initiatives. The Digital Marketing Manager will work as part of the Integrated Media Team and work with the Brand Teams and Agency Network to produce forward thinking digital output. This person will partner closely with the IMT Media Manager and various cross-functional teams to ensure digital activations are properly brought to life, as well as manage our owned content and platforms across our portfolio of brands.

We operate in a lean and transparent organization which promotes cross functional collaboration and team work.

This is not a “behind the scenes” position nor entirely technical. This individual needs to have great energy and passion for “all things” Digital to assist in moving the needle both locally and in the global headquarters, through their digital expertise, creative thinking, and analytical approach to quantifying results. This individual needs excellent interpersonal skills, good selling skills, a critical eye to detail and creative work, as well as a passion for following and understanding the fast changing digital landscape. The successful candidate is self-motivated, high energy, outgoing, curious and eager to strive for excellence no matter the size of budget.

Responsibilities:

• Develop and manage digital strategies across brand portfolio collaborating with members of the integrated media team, brand teams, agencies and partners.
• Evaluate consumer insights, brand information, specific category trends and relevant data in order to recommend digital media solutions for all brand lines.
• Based on knowledge of latest trends and best practices, make recommendations for digital marketing strategies and tactics.
• Manage website development projects, email marketing campaigns/CRM programs, social media properties, digital (display/video/mobile/search/social media) paid advertising.
• Manage content development for consumer-facing online properties, paid digital media and paid search.
• In collaboration with Media Manager and agency teams, deliver integrated monthly & campaign reports that include tracking and analysis of digital activations and properties.
• Liaise with e-commerce and shopper teams to ensure the consumer journey across the digital ecosystem is inclusive of retail and e-commerce touchpoints and digital media partners.
• Collaborate with brands on digital content integrations that are included in the digital media plans.
• Collaborate with brands to ensure digital content is approved through regulatory and legal reviews.
• Oversee the syndication of Ratings & Reviews across our websites and retailer partners
• Main POC for digital and CRM agency/agencies/vendors and platforms.
• Owned Media:
  • Websites architecture, development, optimization, management and maintenance with respective digital agencies & SEO agencies
    • Ensures websites utilize SEO best practices.
  • Partner with brands on website content and email content/calendar.
  • Manage legal & regulatory approval of content.
  • CRM strategy (including consumer segmentation), development, maintenance, growth & management of Salesforce marketing automation platform.
  • Provide website & CRM analytics to IMT & media agency for inclusion in monthly media reports.
  • US lead for PIM/MAM platforms, Sitecore, Salesforce, and key point of contact with our partners Nevaling and ControlQS.
• Paid Media:
  • In collaboration with Media Manager, drive digital strategy & measurement in media planning process.
  • Ensure digital activations drive to appropriate landing pages that deliver on ad promises.
  • Liaise with Media Manager and media agency to ensure consumer database is properly imported into agency DSP and lookalikes are built for better targeting.
• Liaise with eComm & Shopper Marketing teams
  • Ensure brand content is accurate on retailer websites.
  • Advise on relevant pre-shop and post-purchase digital activations with key retailers (Amazon, Walmart, Target).
  • Partner with Media Manager to ensure paid shopper digital media activations are included in media agency’s consumer journeys.

REQUIREMENTS:

• BS/BA in relevant field. (Marketing/Business Administration preferred; MBA in Marketing preferred.)
• Minimum of 5-7 years of related work experience (prefer digital agency or fast-paced consumer packaged goods experience).
• Strong analytical and strategic thinking skills, the ability to take initiative and set priorities, and to work independently and in cooperation with others to lead and motivate a team.
• Clear understanding of personas/audience segments, consumer journey mapping and path-to-purchase conversion funnels
• Experience working in CMS platforms and CRM Platforms.
• Understanding of digital media processes and vendors.
• Experience with digital project management (understanding of user experience, development timelines, KPI setting)
• Skilled in MS Word, Excel, PowerPoint.
• Experience managing digital creative content and production agencies as well as an understanding of digital media planning.

ADDITIONAL INFORMATION

At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants – regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae with relevant references and certificates). For instance, please feel free to upload your CV without a picture.

Beiersdorf North America Company Culture Highlights

• Winner of Comparably's Award for Best Leadership Teams 2023
• Winner of Comparably's Award for Best Sales Team 2023
• Winner of Comparably's Award for Best Company Compensation 2022
• Winner of Comparably's Award for Happiest Employees 2022
• Winner of Comparably's Award for Best Company for Diversity 2022
• Beiersdorf North America is ranked in the top 5% of companies for CEO rating on Comparably
• Beiersdorf North America is ranked in the top 10% of companies for Leadership rating on Comparably

Check us out on Comparably: https://www.comparably.com/companies/beiersdorf

Having trouble applying? Go to www.BeiersdorfUSA.com to search our careers page. Beiersdorf is an Equal Opportunity Employer.