digital marketing Hemel Hempstead, England
Job description
Can you help our client make themselves the most attractive industrial company online?
Day to day you will make a difference by using digital communications to generate sales leads and increase trust in our clients brand.
No two days are the same – our client never stands still and are always looking for new ideas to support the sales of innovative tools, industrial joining & service solutions through attractive web content, digital marketing campaigns and search engine marketing. Supporting the Marketing Communications Manager, the job involves promoting their products and services through various digital channels to customers and prospects in the manufacturing sector.
- Create new web content along with subject matter experts and publish it on our clients UK website using Adobe Experience Manager.
- Conduct keyword research and ensure the web content is optimised so that their pages are found in SERPs for key terms; take the lead in other activities to improve SEO.
- Implement actions on the website to improve the visitor journey and increase web enquiries, including being part of the team responsible for the web chatbot playbooks.
- Write and dispatch email marketing campaigns, manage and deliver webinars and other automated campaigns and lead nurturing flows through Marketo.
- Analyse website user behaviour, conversion data and trends to demonstrate the ROI of campaigns, adapt and improve for future campaigns and web content.
- Project team member for the ongoing development of the E-commerce website, optimising the site content, liaising with the web developer, and implementing traffic-driving activities.
- Work with the PPC agency to get the best results from our PPC campaigns, including analysis of campaign performance and ROI.
- Assist the marketing communications manager and intern as needed with other communications activities and projects such as strategic events & exhibitions. In return for your commitment,
Our client can offer you…
- A varied job role and a chance to try out new ideas.
- A supportive, knowledgeable and well-respected team.
- Tangible results from your work, in an engaging environment.
- A very smart working environment, close to the M1 J8 and only 20 mins from London by train.
- The satisfaction of working for an international market leader who is committed to sustainable productivity solutions.
- Excellent training, with a minimum of 40 hours of training per year per employee.
- Attractive benefits package – including a desirable pension scheme.
- The person we are looking for has….
- Experience working in a digital marketing role where you have used web content management systems, Marketo, Google Analytics 4 and/or Adobe Analytics.
- Experience working within the industrial sector with technology driven products.
- An ability to learn and use new digital tools and software to a high level.
- Strong working knowledge of SEO and pay per click advertising.
- Experience of managing & delivering campaigns within Markets, including being able to develop/design marketing assets, web pages and sales collateral.
- Expertise with working with SalesForce or equivalent CRM software.
- A degree (or equivalent) in Advertising, media & communications; Marketing; Digital marketing or similar subject OR an unrelated degree plus strong work experience in digital marketing.
Job Type: Temporary
Contract length: 3 months
Salary: £14.00-£17.66 per hour
Schedule:
- Day shift
- Monday to Friday
Ability to commute/relocate:
- Hemel Hempstead: reliably commute or plan to relocate before starting work (required)
Experience:
- Digital marketing: 2 years (required)
- Marketing: 2 years (required)
Work Location: In person
Reference ID: ME/ 7/2023
