digital marketing Ayr, Scotland
Job description
Ayr Racecourse is Scotland’s Premier Racecourse and has 33 fixtures throughout the year, hosting both the Coral Scottish Grand National Festival and Ayr Gold Cup Festival. We are also home to the biggest conference and events centre out with a major city while the multi award winning four-star Western House Hotel is one of the country’s leading wedding venues. We now have an exciting opportunity for an individual to come and join our team!
We are looking for an experienced Digital Marketing Executive to join our busy Sales & Marketing team.
Duties of the role include the following for both Ayr Racecourse and Western House Hotel:
- Creation and management of all content for websites and digital marketing campaigns.
- Management of all social media platforms and web channels.
- Creation and delivery of integrated campaigns which meet revenue objectives.
- Supporting the marketing campaigns working alongside senior team members to plan and deliver the digital marketing strategy.
- Managing paid advertising campaigns across Facebook, Instagram, Twitter, and LinkedIn.
- Using PPC and Google Ads to maximise reach.
- Analyse the success of all digital campaigns using web analytics tools.
- Engaging new and existing audiences to drive ticket sales.
- Staying ahead of industry trends, online marketing trends and strategies.
- Working cross functionally assisting with other general sales & marketing responsibilities.
The ideal candidates will have:
- Graduate / Degree in Marketing or Communications or equivalent demonstrable experience in a similar role.
- Excellent understanding of digital marketing concepts and best practices
- Exceptional communication and interpersonal skills with strong copy writing and proof-reading skills.
- Excellent time management and planning skills
- Experience of PPC & Google Ads
- Interest or experience in a similar industry would be advantageous but not essential.
Salary is negotiable depending on experience.
Job Types: Full-time, Permanent
Benefits:
- Company pension
- Free parking
- On-site parking
- Sick pay
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
- Weekend availability
Ability to commute/relocate:
- Ayr: reliably commute or plan to relocate before starting work (required)
Application question(s):
- Graduate / Degree in Marketing or Communications or equivalent demonstrable experience in a similar role?
Experience:
- Digital Marketing: 2 years (preferred)
Work Location: In person
Application deadline: 12/07/2023
Reference ID: AR0623
