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About The Role

• Defining, communicating and delivering an optimal mix of paid vs organic acquisition in the short, mid and long term and ensure the broader business fully understands and supports the approach
  
• Creating, presenting and executing robust plans demonstrating specific activities to bridge gaps to budget and forecast
  
• Creating compelling business cases for review by senior stakeholders to authorise incremental marketing/campaign spend through clear ROI justifications
  
• Exploring, proposing and testing appropriate use of new digital acquisition techniques (video, influencer marketing etc.)
  
• Owning the delivery of commercial returns and robust ROI measurement for all Performance Marketing
• Owning and delivering traffic and customer acquisition campaigns across a range of tactics including Paid Search, Paid Social, SEO, Affiliates, programmatic etc.

• A starting salary from £40,500 plus up to 10% annual bonus
  
• 32 days holiday inclusive of bank holidays, plus the option to purchase up to 5 more days
  
• 2 fully paid Community Volunteering days every year
  
• An excellent pension and 8x salary Life Assurance scheme
  
• A huge range of high street retailer discounts to help with cost of living via MyArco Perks
  
• Free, 24-hour access to our Employee Assistance Programme
  
• Access to our Learning Management System, to support your personal and career development
  
• Long-term service awards – we’re proud to have employees who have worked for us for 40 years

• Expert and demonstrable working knowledge of digital marketing channels, techniques and best practice (PPC, Programmatic, Affiliates, SRO etc)
  
• Expert, in-depth understanding of paid digital marketing activities specifically focused around Google but also other market leading engines
  
• Operational understanding of digital analytics, especially in the context of digital marketing campaign tracking and evaluation.
  
• Exceptionally numerate and analytical
• High degree of interpersonal and communication skills

About Us

As the UK’s leading integrated health and safety experts, Arco combine multi-channel distribution of 170,000+ products with specialist training, consultancy, and site services. Our history spans over almost 140 years, and we are at the start of an exciting new chapter, with ambitions to make us more profitable and sustainable, following the recent appointment of our new CEO.

We’re 100% committed to developing our business in a way that benefits our people, our customers, the communities we serve and the planet. We are now moving forward through a period of change as we begin to align our culture, behaviours and ways of working to drive performance and ensures we will succeed together and be rewarded for that shared success. Because It’s on us. To deliver. Together.

Our behaviours; Perform, Care, Collaborate and Deliver, create and turn in to tangible actions, and we’re now looking to recruit an Digital Marketing Executive who can align to these behaviours, and help us achieve our goals.