Job description
Opportunity information
Salary £27000 per year
Duration 13 months
Advert closing date 31/07/2023
Description
This role will be part of the global digital marketing team responsible for woodmac.com and eCommerce. This position will report to the Product Owner responsible for Woodmac.com and our eCommerce platform. This position will work as part of a team to deliver enhancements to our digital platforms to drive demand generation.
Key Responsibilities:
- Work as part of a SCRUM team to deliver continuous improvements to woodmac.com
- Provide QA support for the website team and support the product owner in developing the .com strategy
- Use data to report, derive insights and improve website performance and drive lead generation
- Work with campaign marketers to ensure effective digital user journeys – building landing pages and content pages as required
- Data analysis to optimise user journeys
- Reporting website performance, drawing insights and providing recommendations for improved performance.
- Providing support to the business to help them utilise the website effectively in their marketing activities.
- Optimise content and user journeys considering SEO and Google Analytics
- Analyse web traffic metrics to find opportunities for improving audience messaging on digital channels
- 5 GCSEs grade A*-C/9-4 or equivalent (including English and Maths)
- Educated to degree level
- A proven interest in Digital Marketing
- An interest in working within a global B2B environment
- An Interest in website development and management – particularly how it can be used in a global B2B environment
- Possess excellent communication and writing skills in English
- Have excellent interpersonal skills, ability to influence peers
- Be able to demonstrate experience in stakeholder management
- Be curious about digital marketing tools and trends
- Have the ability to think creatively and with strong problem-solving skills
- Possess a proven track record of success both within education and the workplace
- Be energetic, eager, ambitious and have a genuine interest in developing and growing
You will undertake the ground-breaking Apprentify Digital Marketer Level 3 apprenticeship.
We have designed our programme to offer you 4 distinct routes to focus your career path and specialise in areas such as Social Media, Search Engine Marketing, Web Design or Web Development. These paths are designed to jump-start your career and make you stand out in a competitive field increasing your future earning potential.
During the 15 months of training, you will learn cutting-edge theory and industry practice across three Knowledge Modules:
Marketing Principles – starting with the basics you will learn how to effectively target customers based on their wants and desires as well as how the sales and marketing funnels work. You will understand what makes customers buy or not buy and how marketing can influence this as well as how to effectively focus on target markets and manage customers to make them loyal to a business.
How the Web Works – delving into the technical you will learn the Principles of Coding and how marketers create effective websites, designs and user interfaces. This includes how web design and development drive engagement and conversions.
Driving Return on Investment – using data to create detailed customer insight, you will learn how to use industry leading platforms (including Google Analytics) to understand the online customer journey and improve your marketing based on customer usage of your website.
What you will receive:
A chance to earn whilst you learn amongst leading industry professionals
Full support and coaching from an experienced Development Coach with excellent industry experience
Onsite monthly visits / mentoring and coaching sessions
Graduation in under 15 months
Access to the very latest online technical and marketing training
Marketing projects based on real life scenarios within your business to enhance learning
Develop expertise in an area to develop your career with our bespoke Path to Mastery
Digital skills and coaching in social media marketing, Google advertising, copywriting, website design and development, content production and tools to enhance digital marketing
In addition to all of the above, all of our applicants will go through our Assessment Centre. This exclusive session is designed to identify your digital strengths and weaknesses to help us match you with the perfect employer and the perfect role to start your career in the best way!
Things to consider
- Flexible working
- Supportive culture where employee’s physical and mental well-being are very important
- Access to a broad range of training and learning opportunities
- Brand new, prestigious office space at 22 Bishopsgate
- Healthcare, flexible benefits package including the ability to purchase additional annual leave
- Annual leave 25 days
Future prospects
Upon completion of the apprenticeship, the right candidate would be offered a permanent role.
Hours per week 37.5
Working week Monday - Friday 9am-5pm
Apprenticeship standard Digital marketer (Level 3)
London, Greater London, England, EC2N 4BQ