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Digital Marketing Associate - Display & Social

Here in the Display and Social Media team, we work with stakeholders from all areas of the Sainsbury’s business to create effective and engaging communications for our customers.

Sitting within the JS & Nectar Digital Marketing Team, we have a strong focus on driving sales and building our brands, through continuous optimisation and innovation. We are constantly evolving our approach to deliver best in class digital media and deliver results.

Amongst the team we have a wide breadth of experience and skills, and a strong culture of learning and development. Sainsbury’s has an innovative and sociable Marketing department, where you’ll feel part of the team from day one..

As our Digital Marketing Associate for Social Media & Display you’ll:

• Execute an ‘always on’ program of Display & Social media activity across a range of product categories and campaigns and platforms to deliver the best possible commercial performance.
• Work closely with campaign teams and trading teams to execute the overall customer and category plans through the activation of bespoke and dedicated campaigns through Display media.
• Work closely with our agency of record to deliver best-in-class media campaigns that are thoroughly planned, optimised and measured.
• Support the Display & Social Media Exec in evolving our media programs by employing an agile, test & learn approach that encourages testing of new formats, betas and platforms.
• Work closely with marketing, brand and creative teams to ensure we are activating campaigns in an efficient and effective manner, which support our customer goals.
• Support the Display & Social Media Exec in leveraging our first party data to drive media effectiveness and efficiency.
• Work closely with brand and design teams to develop digital creative that supports our customer and category plans ensuring we establish and employ best practices throughout.
• Support the Display & Social Media Exec in planning and delivering a pipeline of dedicated media projects that will help to fuel continuous growth and performance.
• Track and monitor the marketing budget for your dedicated categories and associated campaigns to support the customer plan. Ensure spend is in-line with budget plans keeping variances to a minimum.

Our Digital Marketing Team would love to see:

• Appreciation for the inner workings and data flows of Display, programmatic and auction based media.
• Practical experience in planning and buying digital media programmatically, with awareness of the adops function and processes.
• Knowledge and practical experience in a range of Social platforms
• You must be experienced at managing budgets and highly organised to manage multiple priorities and projects.
• Significant analytical skills and ability to manipulate data, with a strong grasp of intermediate excel skills (pivot tables, lookups).
• A strong understanding of the principles of performance marketing, and how to use insight to make media choices
• A strong understanding of the principles of ecommerce and how paid channels can be used to drive demand

Why Sainsbury’s?

Work-life balance is important to us, so we offer our colleagues as much flexibility as possible in line with the needs of their role. We trust them to decide how, where and when they work, combining remote and collaborative working with a flexible approach to hours, giving them plenty of time and space for life outside of work whilst delivering against our business goals.

As well as a great work-life balance, lots of on-the-job training and endless opportunities, click here for more detail on our benefits: https://sainsburys.jobs/working-for-us/benefits/

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