Digital Marketing Assistant Leavesden Green, England
Job description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Warner Bros. Studio Tour London – The Making of Harry Potter opened its doors on 31st March 2012. The unique attraction offers visitors the ultimate chance to get up close to authentic sets, discover the magic behind spellbinding special effects and explore the behind-the-scenes secrets of the Harry Potter film series including stepping in to the Great Hall and Gringotts Wizarding Bank. The Studio Tour has welcomed over 15 million visitors and has been well received with 96% of the 46,000+ reviews on TripAdvisor rating it as ‘Excellent’ or ‘Very Good’ and over 60,000 4 or 5 star ratings on Google Reviews.
Warner Bros. Studio Tour London is part of the Warner Bros. Worldwide Tours and Retail Group which includes the new flagship store, Harry Potter New York, Warner Bros. Studio Tour Hollywood and Harry Potter On Location London. Harry Potter On Location London encompasses the Platform 9 ¾ shops at Kings Cross station and Heathrow Airport.
Your New Role...
We have an incredible new opportunity for anyone looking to start their career in the magical world of marketing! We have a wonderful marketing team here at the Harry Potter Studio Tour, where they are looking for someone to assist in the implementation of the digital strategy to drive traffic, raise awareness and increase ticket sales across the worldwide tours and retail stores. You will be managing the day to day processes including reviewing and updating content; reporting; analysis and helping rollout effective digital campaigns.
Part of the role will also include communicating and working together with other divisions, including Technology, Customer Service and Visitor Experience departments to ensure smooth administration.
Your Role Accountabilities...
- Social media community management duties on a daily basis, including liaising with internal teams to escalate any queries as required, including assisting with proofing social media content plans.
- Assisting with copywriting and briefing content creation, which must be consistent with our brand voice, style and tone.
- Assist with asset collation for social, web, email and digital marketing campaigns.
- Assist with updating websites using the content management system. Ongoing review of visitor feedback around user experience, suggesting improvements based on responses.
- Deploy requests from across the business to support other departments including Education, Events, Visitor Experience, Customer Service, E-Commerce.
- Support competitions programme; creation of competition form pages, secure collection of data and upload to database and reporting.
- Support PPC and SEO activity; proofing all ad copy, destination URLs and tags and regularly checking for visibility on search engines.
Qualifications & Experiences...
- Previous experience working in a Digital Marketing environment - experience in the leisure / tourism / attractions industry an advantage
- Experience sourcing and creating content intended for use across various platforms
- Excellent all-round MS Office software skills
- Experience using content management systems, email campaign builder or social scheduling platforms an advantage
- Knowledge of HTML and Photoshop an advantage
- Understanding of tracking campaign performance to measure success
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].
