Digital Marketing Assistant London, England
Job description
12 MONTH INTERNSHIP
We’re Coty, a global leader in beauty. We’re #1 in the world for Fragrance and #3 in the world in Colour Cosmetics with a portfolio of brands that have been known and loved for generations.
Our iconic portfolio of more than 77 brands are sold in over 150 countries around the world. We believe in beauty with a purpose and brands that inspire, no matter where they are in the world. We have some of the most well-known brands in the categories of Fragrances, Colour Cosmetics and Skin & Body Care including Gucci, Chloé, Calvin Klein, Burberry, Marc Jacobs, Sally Hansen, philosophy, Adidas, Rimmel, Max Factor, COVERGIRL and the list goes on and on!
Coty is committed to building a workforce that is as diverse as the communities we serve. Hiring people with different backgrounds and experiences helps us build better products, better serve our users, and build a diverse and inclusive workplace.
WHAT YOU WILL DO:
Sitting within the Media and Communications team, this role will work across all aspects of digital marketing. The scope of the role will include day-to-day support and admin as well as the opportunity to be involved in campaigns and launches for both luxury and consumer beauty brands such as Rimmel, Hugo Boss and Gucci.
Support the digital team across paid digital media campaigns such as performance media (search and social) with campaign set up, creative production, monitoring and reporting.
Work with our third-party partner Constant on the creation of brand campaign retailer landing pages, set up unique links for each digital channel and report back to brand marketing on the performance of these pages.
Maintain brand Feeds within the Coty Google Manufacturer Centre and create search insight reports when relevant.
Work alongside Influencer Marketing interns and team to look for and hero earned coverage for reposting in social or use in paid media
At times support our Community Manager to plan and product content for Rimmel, Max Factor and Sally Hansen social channels.
Monitor and work with external agencies to track competitor digital activity, identify considerations for Coty brands and share with the wider Coty marketing team.
Maintain digital activity dashboard and trackers
Create monthly newsletter for our field-based make-up artists of digital content and best practice channel tips
Where applicable identify and develop digital innovation and strategy for Coty brands
Other weekly / day to day support such as update the team activity calendar and provide updates where needed at the weekly leadership meetings as well as supporting Influencer Marketing and Marketing team on external events, be “an extra pair of hands” for any brand virtual or physical event.
WHAT YOU WILL BRING:
Support the digital team across paid digital media campaigns such as performance media (search and social) with campaign set up, creative production, monitoring and reporting.
Work with our third-party partner Constant on the creation of brand campaign retailer landing pages, set up unique links for each digital channel and report back to brand marketing on the performance of these pages.
Maintain brand Feeds within the Coty Google Manufacturer Centre and create search insight reports when relevant.
Work alongside Influencer Marketing interns and team to look for and hero earned coverage for reposting in social or use in paid media
At times support our Community Manager to plan and product content for Rimmel, Max Factor and Sally Hansen social channels.
Monitor and work with external agencies to track competitor digital activity, identify considerations for Coty brands and share with the wider Coty marketing team.
Maintain digital activity dashboard and trackers
Create monthly newsletter for our field-based make-up artists of digital content and best practice channel tips
Where applicable identify and develop digital innovation and strategy for Coty brands
Other weekly / day to day support such as update the team activity calendar and provide updates where needed at the weekly leadership meetings as well as supporting Influencer Marketing and Marketing team on external events, be “an extra pair of hands” for any brand virtual or physical event.
WHAT WE BRING:
Marketing & Sales
We drive growth, brand equity and customer loyalty with innovative products, digital campaigns, events, partnerships and in-store executions. Our work includes both the physical and digital world across all categories. We aim to be gamechangers in the beauty industry, winning the hearts and minds of consumers around the world.
Growth & Digital
Our purpose is simple and compelling – we drive growth for Coty. We partner with the Divisions to recommend and shape our growth strategy, identify new business opportunities, share best practices in marketing, sales and digital, build capabilities, and look for new ways to innovate and redefine beauty industry norms.
