Digital Marketer Edinburgh, Scotland
Job description
We bring to the market an exciting opportunity for a Digital Marketing Executive to join a fantastic manufacturer in Edinburgh.
Our client is the renowned company behind Multipanel, the UK's leading bathroom panel brand, who are offering a brilliant opportunity for a UK & EU Digital Marketing Executive to join their dynamic team and take ownership of their websites, focusing on the UK, Germany, and the Netherlands. As the Digital Marketing Executive, you will play a crucial role in updating content, graphics, and imagery, maximizing SEO opportunities to drive website traffic and conversions. Copywriting and proofreading will be part of your responsibilities, ensuring the website is regularly enriched with new, keyword-driven content. Working closely with the Marketing Manager and the UK and German Marketing teams, you will have the freedom to develop innovative ideas and contribute to the growth of a leading manufacturing company.
Benefits:
- Competitive salary with discretionary annual bonus scheme
- Generous 30 days annual leave, with the option to purchase additional days
- Health Cash Plan for your well-being
- Bike to Work scheme for eco-friendly commuting
- On-site parking for convenience
- Staff discount on our top-quality products
Working Hours:
- Monday to Thursday: 09:30 am - 05:00 pm, Friday: 08:30 am - 04:00 pm
Responsibilities:
- Develop and execute SEO strategy, ensuring technical health of the website
- Generate content strategy based on SEO insights from research and analysis
- Manage website updates, including page creation and optimization
- Utilize digital reporting tools to assess site performance and provide optimization recommendations
- Create engaging and keyword-rich content for the website
- Regularly report and analyze website performance
- Conduct data segmentation and post-campaign analysis, presenting findings and proposals to stakeholders for performance improvements
Key Requirements:
- Marketing or Business Management Degree or equivalent
- Proven digital marketing experience in a similar role
- Project management skills
- Proficiency in technical SEO
- Knowledge of Google Tag Manager
- Experience with digital analytics using Google Analytics
Desirable:
- Awareness of competitor activity and market trends
- Business-level English proficiency, with competent German language skills
Job Type: Full-time
Salary: £30,000.00-£31,500.00 per year
Benefits:
- Additional leave
- Company pension
- Cycle to work scheme
- Employee discount
- Free parking
- Health & wellbeing programme
- On-site parking
Schedule:
- Monday to Friday
- No weekends
Experience:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
