Digital Content & Social Media Officer Remote
Job description
Our Mission and Values
Amal works to tackle a root cause of the discrimination that adversely affects the lives of all Muslims in the UK – a dominant narrative which is negative, stereotyping and monolithic. We exist to help shift the narrative to one that is confident, diverse and just.
How do we do this?
Growing Opportunities
We support three sets of stakeholders – Muslim communities, artists, and mainly mainstream arts and cultural organisations – to work more closely together to grow opportunities for Muslims to fully express and realise their creative potential and to share and celebrate this creativity with others.
Enabling Stakeholders
Through our practical programmes of support and our co-created projects, we incentivise and enable our stakeholders to do work that is unlikely to happen otherwise – because Muslims and Muslim organisations have been deterred from creative engagement by multiple barriers including deprivation, because there is little understanding of the practice of Muslim artists in the mainstream and little action geared towards tackling Islamophobia, and because mainstream arts and cultural organisations have limited connections to Muslim artists and community groups.
Authentic Engagement
The result of our work is that more Muslims engage in creative activity, more Muslim organisations offer creative activities to their communities, Muslim artists have more opportunities to sustain successful careers and more arts organisations serve Muslim communities and artists in a less tokenised and more authentic way.
Giving a Voice
Over time these outcomes result in a greater diversity of Muslim stories being told and heard, increased visibility for Muslims in the creative sectors and richer encounters between Muslims and other communities.
The Role
We are seeking a dynamic individual who possesses a passion for all things social. Your role as Amal’s Digital Content and Social Media Officer will be to leverage your creative skills to produce persuasive, informative and attention-grabbing content that captivates audiences, portrays the value of our work and drives positive change. You will be responsible for developing and executing a digital content plan to help Amal achieve its mission and objectives.
Job Purpose
The Digital Content and Social Media Officer will be responsible for developing and implementing a content plan to engage stakeholders and support fundraising efforts. This role will require creative content creation and storytelling to enhance the visibility of our organisation and partners, drive engagement, and inspire contributions to our cause. Working closely with the team, the Digital Content and Social Media Officer will focus on creating persuasive content across multiple digital platforms such as social media, email newsletters, and our website to increase our impact for the communities we serve.
Responsibilities
- Creating a clear communications and marketing content schedule for Amal's digital platforms
- Creating compelling digital content that communicates Amal's mission and appeals to target audiences
- Managing and maintaining Amal's social media presence across its platforms
- Updating and optimising Amal's website using WordPress
- Developing and distributing newsletters and updates using Mailchimp
- Applying SEO strategies and executing Google Ads and social media advertising campaigns
- Monitoring and analysing the impact of Amal's marketing and communications activities using Google Analytics and social media metrics
- Collaborating with filmmakers, photographers and partners to create content for communications and evaluation.
- The duties may vary from time to time.
Skills and Qualifications
- Proven experience in executing digital communications strategies catering to the needs of multiple audiences
- Proven experience in delivering social media campaigns (organic and paid)
- Knowledge of digital marketing and communications strategies
- Ability to create high-quality digital content using tools like Canva and Adobe Creative Suite
- Knowledge of SEO strategies and Google Ads
- Familiarity with email marketing platforms and website management tools like WordPress and Mailchimp
- Ability to handle administrative matters and record keeping in an organised fashion
- Personal and/or working links to Muslim communities and understanding of the norms and nuances that need to be respected
- Knowledge of data protection and safeguarding principles and practices
- Excellent organisational and time management skills with a delivery focused work ethic
- Data analysis skills and experience in using tools like Google Analytics
- Knowledge of the arts sector
How to apply
Please send your CV and a short cover letter outlining how your skills and experience fit with the responsibilities and skills required for the role to [email protected]. Please provide links to samples of your work.
We can accept applications in written, audio and video formats.
Additional Information
Travel: Availability for occasional travel to London, Bradford and Birmingham may be required (travel expenses paid).
Deadline: We are actively recruiting for this position and it will be filled when we feel the right candidate has been found.
Interview: You will be asked to attend an interview via Zoom or in person (London).
Start date: As soon as possible.
Feedback: Unfortunately we are unable to give feedback to applicants not shortlisted for interviews. We provide feedback upon request to candidates interviewed.
Data Protection
All documentation relating to candidates will be treated confidentially in accordance with GDPR legislation.
Job Types: Part-time, Freelance
Part-time hours: 14-21 per week
Salary: From £200.00 per day
Benefits:
- Flexitime
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Education:
- A-Level or equivalent (preferred)
Experience:
- Content creation (required)
- Charity fundraising (required)
- WordPress (required)
- worked/lived within Muslim Communities (required)
Willingness to travel:
- 25% (preferred)
Work Location: Remote
Reference ID: Amal Digital Content June 23
