Digital Content Producer (Our Broken Planet) South Kensington, England
Job description
Job Description
Title: Digital Content Producer (Our Broken Planet)
Contract: Full-time, 12 months (FTC)
Salary: £30,557
About Us
We are a world-class visitor attraction and leading science research centre. We use the
Museum's unique collections and our unrivalled expertise to tackle the biggest challenges facing the world today. We care for more than 80 million objects spanning billions of years and welcome more than five million visitors annually and 16 million visits to our website.
Today the Museum is more relevant and influential than ever. By attracting people from a range of backgrounds to work for us, we can continue to look at the world with fresh eyes and find new ways of doing things.
We employ 900 staff in a variety of roles, all united by our vision of a future where people and planet thrive. We need everyone to have the passion and drive to help us with our mission to create advocates for our planet and inspire millions to care about the natural world.
This is an exciting time to join the Museum as we have secured investment from the UK
Government to build a new science and digitisation centre at Thames Valley Science Park,
University of Reading. The purpose-built centre will house much of the Museum's collection and will include laboratories, digitisation suites, collaborative research spaces, conservation labs and workspaces
Diversity and inclusion matter to us.
Our vision is of a future where both people and the planet thrive. Diversity is one of our core values and we strive to build a workplace where everyone feels a sense of belonging. All new staff who join us learn about the importance of diversity and inclusion to the Museum and how to contribute to creating an inclusive environment.
We know we have more to do, but we are committed to ensuring that everyone who works at the Museum feels they can thrive and feel valued and respected.
Job Summary
We are looking for a skilled digital content producer to help place the Natural History
Museum at the heart of the global conversation on the planetary emergency. In doing so, they will help towards achieving the Museum’s mission of creating advocates for the planet.
You will draw on our collections and science to tell compelling stories about how human actions have affected the natural world, evoking interest in and concern for our planet. You’ll create digital content that supports and develops Our Broken Planet, a 360° content programme across our websites, social media, podcasts and events, as well as a physical on-gallery experience.
The Museum has won sponsorship to further develop a range of content that explores humanity’s relationship with and impact on the natural world around us and how it needs to change. Across a range of platforms, the content you create will explore themes like food, materials, energy and health.
The key aims of the role is to build momentum and awareness of the Our Broken Planet programme while the main installation is closed through 2023, while increasing traffic. In doing so you will be responsible for increasing traffic to the Natural History Museum website, including the Anthropocene hub and Our Broken Planet landing page. You will spend about
50% of your time in the role helping maximise engagements on our social media channels with content inspired by Our Broken Planet.
You will help the Museum to experiment with developing relatable, inspiring content for digital audiences, particularly teenagers and young adults, and trial a variety of formats and tools, which could include explainers, data visualisations, editorial features, listicles, quizzes and video scripts. In doing so, you’ll incorporate diverse voices from across the globe who are impacted by human actions damaging the environment and who are taking action to fix our broken planet. You’ll also help demonstrate the value of science in finding solutions for and from nature.
As well as producing content for the Museum's website, you will explore the use of partner tools and make content created as part of this role available on the partner’s platform.
Reporting to the Digital Content Manager (Hubs), the successful candidate will become part of the Digital Content team in the wider Communications, Digital, Marketing & Publishing department. They will also be part of the department's Connect product team, where they will work alongside colleagues from a range of digital disciplines as part of an agile, multidisciplinary team. The role will also involve close collaboration with other groups across the Museum, including the interpretation and scientific teams.
Main Responsibilities
1. Audit existing content from the Our Broken Planet programme and identify key themes and topics for digital content.
2. Plan and deliver a year-long programme of content production and social media engagement to support agreed scientific and public engagement priorities/goals, including mapping out target audiences, user journeys and key dates, working to a schedule agreed with the Digital Content Manager (Hubs). This will include at least
15 pieces of original website content, plus a variety of social media content on a range of channels including Instagram and TikTok.
3. Explore how best to engage target audiences via a variety of content formats, including through the potential use of tools such as Pocket Galleries, as well as formats such as listicles, data visualisations and quizzes, working collaboratively and in an agile way within a product team to develop, test, evaluate and optimise any new formats.
4. Provide additional social media support for events and activities related to the Our
Broken Planet programme.
5. Help maintain the Anthropocene hub, Our Broken Planet and podcast landing pages on the Museum website, as well as assigned pages on the partner’s platform.
6. Work with staff across departments to ensure that the Museum's digital content is scientifically accurate and up-to-date and meets high editorial and production standards.
7. Ensure that all digital content meets guidelines for web content production, including the Museum's house style, SEO best practice and World Wide Web Consortium
Accessibility Guidelines (WCAG).
8. Understand and champion the needs of the Museum's digital audiences and ensure that content creation and improvements are informed by user research, usage insights and industry trends, incorporating these into plans.
9. Build and maintain strong relationships with stakeholders and content providers across departments.
Person Specification
Essential
1. Significant relevant experience in digital content production or science communication, with a demonstrable interest in nature and the environment.
2. Outstanding writing skills, with the ability to write clear and engaging copy about scientific subjects for a range of non-specialist audiences, often based on technical source material.
3. Demonstrable experience of using social media channels, such as TikTok and
Instagram, to achieve key performance metrics and engage target audiences.
4. Significant experience of creating, testing and managing digital content for a large/complex cultural heritage, environmental, scientific or media organisation, including fast-turnaround and long-term projects for a public audience.
5. Demonstrable experience of planning and developing engaging content programmes that respond to user need and organisational objectives, incorporating multimedia, creative storytelling and social media.
6. A firm grasp of digital production best practice including accessibility, search engine optimisation and creating and optimising content based on an understanding of and empathy for users.
7. Demonstrable proficiency in the use of digital production tools including content management systems, social media tools and image-editing software such as
Adobe Photoshop.
8. Excellent planning and project management skills, with experience managing conflicting priorities and ensuring deadlines are met by yourself and others.
9. The ability to work flexibly, including prioritising workloads on an ad-hoc basis to accommodate urgent tasks.
10. A positive attitude, a high degree of integrity and professionalism, and the ability to remain composed under pressure.
11. Excellent interpersonal skills, including the ability to collaborate and negotiate with staff and stakeholders at all levels of seniority.
Desirable
12. Experience of and appreciation for agile ways of working, user research and a user-centred approach to content
13. A demonstrable interest in new developments in digital media technology, and an understanding of how to identify new opportunities and implement them to meet audience and organisational needs.
Thriving at the Museum: the way we work
We are proud to work at the Museum and have identified the qualities we all need to embody to reach our shared ambition. This sits alongside the Museum’s values and forms the framework for the way we work.
We are ambitious. To make a difference on a global scale we are big and bold in our thinking and set goals which may seem impossibly high. We act with integrity, but we are not rigid or inflexible. We are excellent at what we do and look for opportunities to make a difference for the Museum wherever we can.
We are curious. We never stop learning. We look outwards beyond the Museum and ask questions to advance our understanding. We seek out and actively listen to different perspectives. We take time to reflect, are thoughtful and open to new ideas.
We share the wonder. We are captivated by the natural world, proud of our treasures and trusted guardians of our collections. We are passionate about the Museum, enjoy telling its stories and sharing our knowledge and expertise to inspire others. We don’t take this for granted; we feel proud to work here.
We are pioneering. We are not afraid to try something new and use good judgment and evidence to take risks. We experiment, innovate, and embrace complex problems by adapting our approach. We do not dwell on setbacks or get preoccupied with problems. We find solutions.
We team up. We respect the expertise of others and recognise that we produce the strongest outcomes when we put the best ideas together. We trust each other, keep things simple and make it easy for others to do the right thing. We share information and skills so everyone is equipped and enabled to succeed. We never let bad moments grow into bad relationships.
We inspire and empower each other to give our best.
We act with pace. We focus our efforts where we know we can make the biggest impact. We take tough decisions and once a plan is set, we all get behind it to make it happen. We take responsibility and don’t wait to be told what to do. We are racing against time in this planetary emergency, so we work with a sense of urgency.
General Information
All positions at the Natural History Museum are conditional subject to receipt of:
- Proof that you are legally entitled to work in the UK
- A Basic Disclosure Check from the Disclosures and Barring Service (DBS)
- Satisfactory references covering the last 3 years of your employment or education
- Health clearance
The Museum supports flexible working.
To apply
If that sounds like you, please apply online on the Natural History Museum’s careers portal. Commented [LH1]: @RhiannaPlease note, as we discussed, we need an extra 'question' and field in the application form in the
Closing date: 9am, Thursday 16 February portal where applicants will provide links to samples of their content.
Interviews expected w/c 13 March The instruction to candidates should say:
Please share 2-3 links to published digital content by you. This can include social media content but we'd also ideally like to see at least one longer article that you've written for a website (a blog post, news article or feature). We'd particularly like to see any examples that showcase your ability to write for and engage teenage and young adult audiences.
Commented [LH2]: We won't be able to hold interviews at the start of the week, so could put 15-17 March to be clearer to applicants if you think that's a good idea?
@Rhianna
Commented [LH3]: As advised, I've not mentioned the task here. But the text could be copied across from the Job Ad if needed.
@Rhianna
Job Types: Full-time, Fixed term contract
Contract length: 12 months
Salary: £30,557.00 per year
Benefits:
- Company pension
- Employee discount
- Store discount
Schedule:
- Day shift
Ability to commute/relocate:
- South Kensington: reliably commute or plan to relocate before starting work (required)
Work Location: One location
Application deadline: 16/02/2023
