Digital Content Manager - GCS People Team London, England
Job description
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Information Technology
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About the job
Benefits
Things you need to know
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About the job
Job summary
Our mission is to deliver exceptional public service communication that makes a difference.
People work in government communications because what we do matters. We explain the objectives and policies of the government of the day. We provide clarity and reassurance to the public at times of crisis. We support businesses to grow. We protect our environment. We help those in need to access support.
The Government Communication Service (GCS) is the professional body for all public service communicators working in government. Our GCS membership incorporates marketing, stakeholder engagement, internal communications, media, digital and social, and operational communications professionals. We collaborate across government with 25 ministerial departments, 21 non-ministerial departments and more than 300 agencies in addition to other public bodies.
It's an exciting time to be a communications professional in government. The launch of the GCS Strategy 2022-2025 sets our vision to harness the rapid technological changes in communications for the public good; whilst developing our talent with unparalleled opportunities for learning and development. All whilst carrying out interesting, meaningful and purposeful work.
Of course, key to the work of our communications professionals is collaborating across boundaries and taking a genuinely diverse and inclusive approach; communicating with and being representative of our audiences in all four corners of the UK. As a communications professional in GCS, you can be at the forefront of driving our ambitions forward.
The Team
The Civil Service operates a functional model, with strong leadership and continuous improvement of the cross-departmental corporate functions. The GCS People team is at the very heart of delivering the functional agenda for communications and leads on the delivery of the GCS People Strategy and its vital Members Services offer. This is a customer focussed team, working across internal and external stakeholders to develop a brilliant comms profession, providing excellent engagement with the government comms community to deliver the strategy. The team focuses on the delivery of the following areas:
- Attracting, recruiting and retaining talented communicators: our vision is for GCS to be recognised as a destination of choice for communications professionals and a place where people want to work.
- Building brilliant functional leaders: we will focus action on building a strong collective leadership community with the capability to inspire others, lead their teams and be champions for the GCS profession.
- Creating a diverse and inclusive GCS: Putting diversity and inclusion at the heart of everything we do. We will set out a clear action plan to achieve our ambition for GCS to be the global leader for D&I across our profession.
- Creating careers across all four corners of the UK: we will set out plans to develop an ambitious location strategy which will help people to build careers and progress to senior positions in regions across the UK.
- Strengthening Members Services for Communications professionals : we will refresh the GCS brand and build the membership and comms strategy for GCS so that every member knows about, draws on and contributes to the services and networks available to comms professionals across government.
Job description
Are you looking for a role which offers the opportunity for strategic, innovative and truly cross-government digital communications?
The GCS Digital Content Manager is responsible for digital communications and community-building for the Government Communication Service and its membership of over 6,000 professionals.
The Digital Content Manager is responsible for building, maintaining and regulating the GCS people brand with our GCS online audiences in order to promote GCS as a place that supports innovation and delivers purposeful work that transforms lives through engaging with the wider comms profession across government.
You will be the champion for GCS Connect, our innovative online platform for the 6,500+ members of the communication profession. You will manage an integrated digital communications approach, creating exciting digital content for GCS, Connect, the website and other digital channels, ultimately working across our programmes to help communicate the work we do and the central GCS offer to our members.
The post holder will organise the production of promotional materials and publicity campaigns for GCS. Managing projects end to end, including planning evaluation and monitoring costs will be integral to the work. This critical post will provide significant opportunities to build relationships across boundaries, set direction and be a part of how we transform the profession.
Responsibilities & Duties
- Leading our digital communications and content activity with the Communications profession, to enhance the GCS profile and brand and foster knowledge-sharing and community-building
- Delivering campaigns and content to grow GCS Connect membership and, working with our technical team, designing the next phase of user-driven GCS Connect development
- Working with the head of the team to develop a comms and engagement strategy for the profession which will explain, engage and excite our members .
- Working with teams across Central GCS to ensure that communications activity is integrated and digital channels are optimised for engagement with the profession
- Use evaluation tools, both qualitative and quantitative to assess impact and continuously improve our work
- Contributing to the 2023 project to develop the GCS Brand where ‘digital’ and ‘community’ will be vital elements
- Establishing productive relationships with senior-level stakeholders across GCS and beyond, including the Digital Development Team, to identify high quality content for sharing via our digital channels, and innovative partnerships
- Ensuring that the content of the GCS website and GCS Connect is accurate, up to date and well managed, working closely with Digital colleagues
- Managing the relationship with the website, GCS Connect and social media channel provider. Be the central point for GCS website content, with responsibility for the content management and administration
- Upskilling members of the directorate and wider organisation in use of digital channels to support organisational objectives, ensuring compliance with the Equality Act 2010
Person specification
Experience / Ability
- Extensive corporate digital management / campaigning experience – finding the best ways to engage a range of audiences with organisational objectives across digital channels
- Extensive experience in creating, designing and publishing a range of multimedia digital communications products
- Up-to-date knowledge of existing and new digital channels and tools
- Copywriting for websites and social media, including editing copy so it is suitable for digital audiences (you will create and commission content for high-profile channels with large audiences)
- Excellent facilitation skills
- Experience of using evaluation products to analyse the impact of your work, and acting on results
- Ability to work collaboratively and flexibly with a range of colleagues and partners, often at senior levels, to deliver activities that meet shared objectives
- Working knowledge of Accessibility - understanding the legal requirements and able to guide editors to maintain an accessible websites
- Project Management skills
Technical
- Experience in using WordPress or similar web publishing platform
- Experienced in a range of digital capabilities related to running and developing an engaging website, eg UX, Agile, copywriting, video production, working with data, social media, managing platforms.
- Experience in using Premiere Pro and adept at filming and editing content interviews
- HTML knowledge an advantage
Behaviours
We'll assess you against these behaviours during the selection process:
- Seeing the Big Picture
- Communicating and Influencing
- Leadership
- Working Together
Benefits
- Learning and development tailored to your role.
- An environment with flexible working options.
- A culture encouraging inclusion and diversity.
- A Civil Service Pension which provides an attractive pension, benefits for dependants and average employer contributions of 27%.
- A minimum of 25 days of paid annual leave, increasing by one day per year up to a maximum of 30.
Things you need to know
Selection process details
Selection process
We will be assessing at the sift and interview stage using the following criteria:
- Statement of suitability - 500 words
- CV
- Behaviours (as outlined in the application form)
Should a large number of applications be received, we will complete a initial sift on the lead behaviour of 'seeing the bigger picture'.
Expected timeline (subject to change)
Expected sift date – To be confirmed
Expected interview date/s – To be confirmed
Interview location - Virtual using Google Meet
Reasonable adjustments
If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
- Contact Government Recruitment Service at: [email protected] as soon as possible before the closing date to discuss your needs.
- Complete the ‘assistance required’ section in the ‘personal information’ page of your application form to provide information we should be aware of that will enable us to support you further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
Further information
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'contact point for applicants' section.
Please note that this role requires SC clearance, which would normally need 5 years UK residency in the past 10 years. This is not an absolute requirement, but supplementary checks may be needed where individuals have not lived in the UK for that period. This may mean your security clearance (and therefore your appointment) will take longer or, in some cases, not be possible.
Please note terms and conditions are attached. Please take time to read the document to determine how these may affect you.
If successful and transferring from another Government Department a criminal record check may be carried out.
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service /Disclosure Scotland on your behalf.
However, we recognise in exceptional circumstances some candidates will want to send their completed forms direct. If you will be doing this, please advise Government Recruitment Service of your intention by emailing [email protected] stating the job reference number in the subject heading.
For further information on the Disclosure Scotland confidential checking service telephone: the Disclosure Scotland Helpline on 0870 609 6006 and ask to speak to the operations manager in confidence, or email [email protected]
Any move to Cabinet Office from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at: https://www.childcarechoices.gov.uk.
A reserve list will be held for a period of 12 months, from which further appointments can be made.
New entrants are expected to join on the minimum of the pay band.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.
This role is full time only. Applicants who wish to work an alternative pattern are welcome to apply however your preferred working pattern may not be available and you should discuss this with the vacancy holder before applying.
Feedback will only be provided if you attend an interview or assessment.
Security
See our vetting charter (opens in a new window).
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the Republic of Ireland
- nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS) (opens in a new window)
- relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
- relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
- certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Working for the Civil Service
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).
Apply and further information
Contact point for applicants
Job contact :
Recruitment team :
Further information
If you feel that your application has not been treated in accordance with the Recruitment Principles, and wish to make a complaint, then in the first instance you should contact Government Recruitment Service at: [email protected].
If you are not satisfied with the response that you receive, then you can contact the Civil Service Commission at: [email protected].
For further information on the Recruitment Principles, and bringing a complaint to the Civil Service Commission, please visit their website at: https://civilservicecommission.independent.gov.uk.
