Digital Content and Audience Analyst London, England
Job description
Every great story has a new beginning, and yours starts here.
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
See what it’s like to work at CNN! Follow us on Instagram, Twitter and Facebook.
Your New Role
The CNNIC Audiences & Data team sits at the heart of the CNNIC business ensuring that data-driven insights underpin our decision making, campaign performance as well as the commercial strategy of CNN International.
The core purpose of the Audience Insights team is to ensure real and current audience understanding is embedded with all aspects of our service offering. Delivering on our Audiences & Data vision requires:
- Putting the CNN viewer at the heart of everything we do and providing the business with a deep knowledge of the CNNi consumer, international marketplace and broader industry trends to shape how to meet the needs of the CNN viewer
- Organising ourselves for success through strategy and high-level delivery to senior clients (internally and externally) helping inform big investment decision - Creating a full-service audience insight discipline that allows use to utilise a variety of techniques and approaches to answer client’s business challenges
Your Role Accountabilities
Accurately interpret clients’/stakeholder’ briefs and deliver the pertinent and high-level analytical insight presentations that fully contextualise the question with industry trends, commercial landscape and audience insights to provide actionable insights
Collaborate with other members of the team to regularly monitor audience understanding and campaign effectiveness capabilities
Establish and maintain strong relationships with Ad Sales, communicating on a regular basis, understanding their challenges and identifying the best audience resource(s) to deploy
Work with the head of audience insights to promote the team and our services across the business through workshops, knowledge sharing sessions and other internal meetings
Specific tasks include (but are not limited to):
Deliver CNN Audience Understanding Outputs
Key to making this role a success is having a genuine appetite for understanding audiences and motivations behind their behaviours across segment definitions, platforms, and CNN properties. A major part of this role will involve responding to client briefs through rigorous analysis, grounded implications and actionable insights. Utilising the power of audience data – in all forms and origins – architect a full picture of our audiences and marketplace.
Audience Insight Reporting
Utilising the data contained with the CNNIC Data Platform, provide the Ad Sales team with regular audience understanding reports that provide insights to grow their client business.
Campaign Measurement
Reach & Frequency analysis, Brand impact studies as well as 1st and 3rd party data analysis
Your Skills and Qualifications
Essential:
Mininmum1-2 years of experience within research, insights, analytics or consulting in understanding audiences and evaluating campaign performance
Demonstrate quantitative skills and the ability to roll up sleeves and dig into the numbers
Be as precise and powerful in their analysis as they are in their communication and narrative – in doing so they will enjoy presenting
Understanding of research concepts and survey methodologies
Well versed with Word/Powerpoint
Knowledge of data analysis software and familiar with key TV and online consumer research and audience measurement sources
Desirable:
- Data analysis programming language (VBA, R, Python, SPSS, etc)
Great understanding of research concepts and survey methodologies
How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
The Legal Bits…
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law. If you’re a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].
