Digital and Visual Creative London, England
Job description
Salary: £36-£40k, depending on experience
Location: Bethnal Green, London (hybrid work)
Full-time, with flexible hours and some homeworking considered. Part-time (4 days/week)
also possible for exceptional candidates.
Earthsight is looking for a Digital and Visual Creative with a discerning creative eye and a
passion for driving change to join our small team. You may have a background in NGO
communications. Or you may be a creative professional with a background in putting graphic
design or film to the service of a good cause, with strong writing skills and a good
understanding of how Twitter and other social media platforms work.
Earthsight is a non-profit organisation dedicated to researching and investigating
environmental and social crime and injustice. We use cutting-edge investigative methods to
uncover and expose wrongdoing. Since emerging as a fully-fledged organisation in 2016, our
reports have garnered headlines, won awards and triggered major changes by governments and
corporations.
We seek to create positive change both indirectly via the press but also by bringing our
messages directly to key decision-making audiences through digital means.
Working closely with the rest of the team, you will help devise and disseminate strategies to
help our investigations and campaigns reach decisionmakers and other key audiences across
online platforms. Our investigations are often accompanied by arresting graphics, cover images
or film trailers, and you will also take the lead in expanding and improving our use of
engaging visual content in our stories and on social media. You will be line managed by
Earthsight’s Senior Media Advisor and Editor.
The position is offered as a full-time permanent contract. Candidates will need to be based in
the UK and able to come into our office in London regularly, but visa sponsorship is available.
Flexible working will be considered, as will some element of homeworking. Truly exceptional
candidates could also be considered for the role on a part-time basis, four days a week.
Earthsight is an equal opportunities employer and is committed to ensuring careers in the
charity sector are open to all. We value difference and believe it enhances our capabilities.
We therefore particularly encourage applications from people from a range of different
backgrounds.
Tasks and responsibilities
Digital media
GOAL: Expand Earthsight’s own independent profile and voice through direct
communication with specialised audiences through our website and social media channels,
increasing the size and quality of our targeted audience and deepening their engagement with
our content
Develop strategies for improving the organisation’s direct communication, for approval by
management, and implement agreed strategies in close cooperation with other key staff including
the Senior Media Advisor and Senior Policy Advisor
Develop and maintain a cutting-edge understanding of best practice in the use of social media
and direct communications to reach specialised audiences
Manage Earthsight’s website and social media channels: upload content, oversee design
upgrades and use of visual material
Run paid and organic social media outputs – from drafting copy to setting up paid social
media advertising and developing digital strategies
Monitor relevant analytics, both quantitative and qualitative, and work with other staff to
use intelligence gained to prioritise communications strategies and ensure we are reaching key
audiences
Directly engage and reach out to relevant stakeholders on social media where appropriate
Manage Earthsight’s direct mailing lists and seek to proactively build these
Creative lead
GOAL: Ensure that Earthsight is at the cutting edge in its intelligent use of the
visual arts to increase attention to and improve understanding of our stories among key
audiences
Oversee production of short films and trailers to accompany outputs and increase social media
engagement by key audiences (including through identifying, contracting and managing external
consultants)
Coordinate production of other audio-visual materials to accompany outputs and increase
social media engagement, including graphic art, map and supply chain graphics and short
animations, and podcastsAssist with the layout/design of major outputs, both in digital and print/PDF form, including
with the assistance of external consultantsManage Earthsight’s library of photographs and film, and research and obtain rights for use
of third-party photos and film as required
Person Specification
Essential
Minimum four years’ relevant experience – ideally in a non-profit setting
Excellent written communication skills: able to produce compelling, persuasive, concise
written material for targeted audiences
Understanding of visual storytelling: an eye for design with concrete examples of relevant
work and an innovative and creative mindset
Strong interpersonal and oral communication skills: confident presenting information to, and
liaising with, multiple teams
Familiarity with digital tools and techniques, including email marketing and social media
maximisation aimed at key audiences
Understanding of what works on social media to engage policymakers and civil society, with
the ability to optimise our content for these platforms
Ideal
Understanding of key metrics across different digital channels, with the ability to process
data and identify trends
Experience of building supporter emails in MailChimp or similar email marketing software
Experience of devising strategies to grow the social media/online presence of individuals,
non-profits or brands
Experience in deploying paid social campaigns on Facebook, Twitter, and LinkedIn
Training in graphic design/digital content creation
Experience working with photo, video editing or graphic illustration softwareExperience with website editing/management, working with a content management systemExperience of working with international teams and issues
Desirable
Knowledge of a relevant language especially Russian, Spanish, French, IndonesianPhotography and/or videography skills and experience
How to apply
Please submit a CV (two pages maximum) and a cover letter directly answering each of the three
questions below and respecting the specified word limits:
1. Please explain what motivates you to apply for this role at Earthsight. Max 200 words
2. Please explain how you fit the following essential criteria of the person specification
listed in the job advert (provide examples to illustrate your answer; Max 300 words):
Understanding of visual storytelling: an eye for design with concrete examples of relevant
work and an innovative and creative mindset
Understanding of what works on social media to engage specialised audiences, with the
ability to optimise our content for these platforms
3. Earthsight is a few weeks from launching a major new report for which the organisation
would like to obtain maximum attention on social media, especially among key audiences
(policymakers, civil society, govt. officials, donors, industry). Please explain how you would
ensure this happens. Max 250 words
Only candidates who answer each of the questions clearly will be considered. We advise you to
copy and paste each of the questions into a document and answer them in turn. Answers can be
submitted in PDF or Word format alongside the CV. Generic cover letters will not be considered.
Please submit your application no later than 9am BST on Tuesday 9 May 2023 to
[email protected].
Shortlisted candidates will be tested on their skills. Only shortlisted candidates will be
contacted.
