Digital and Marketing Operation Specialist London, England
Job description
Qatar Airways (QR) have embarked on an exciting transformation journey to change how we interact with our customers. As part of this journey, we are now recruiting for the role of Digital and Marketing Operation Specialist.
Based in London you will contribute to the planning and execution of all digital and marketing campaigns activities, as well as B2B and B2C activities to support meeting the key KPIs of revenue, brand awareness, corporate penetration, digital direct and loyalty.
You will also supervise the day to day digital and marketing campaigns.
Specific Accountabilities include:
- Support the regional team in implementing a strategy for marketing operations in delivering promotional offers, value-add and ancillary product propositions, loyalty initiatives to achieve revenue, yield improvement, and digital penetration targets.
- Monitoring of KPIs and success metrics for all B2B and B2C campaigns.
- Responsible for quality assurance through review of content, testing of digital and marketing activities across channels.
- Ensure BAU newsletters build up and deployment for the assigned station/region as per the defined process by HO Direct Marketing team.
- Ensure content accuracy, brand compliance and sales excellence at all direct marketing customer contact points. Also, ensure optimising of the current campaigns, personalisation, templates, content, marketing, and performance.
- Supervising the implementation of the end-to-end campaign processes and procedures that support all B2B and B2C campaigns / activities are as per the agreed SOP and QR Standards, and compliant with Qatar Airways’ brand guidelines and standards.
- Liase’s with the region, stations, HO Direct and Marketing teams to create a timely schedule for campaigns.
- Manage and monitor multiple campaign budgets.
- Support the regional team in ensuring timelines and campaign go live dates are managed and met.
- Analyse web traffic data and ROI of all digital marketing activities/campaigns and provide the summary repots to the Management.
Be part of an extraordinary story
Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the impact you can make. You’ll find infinite opportunities to grow and work on the biggest, most rewarding challenges that will build your skills and experience. You have the chance to be a part of our future, and build the life you want while being part of an international community.
Our best is here and still to come. To us, impossible is only a challenge. Join us as we dare to achieve what’s never been done before.
About You - The successful person will have:
- Relevant experience in Marketing as well as Digital.
- Previous positions in an Assistant Managerial Marketing role.
- Previous experience in Digital marketing.
- Experience in corporate business acquisition, partnerships and loyalty marketing.
You must have the current legal right to live and work in the UK to be considered.
