Digital Account Manager - ASDA & Morrisons London, England
Job description
ABOUT THE JOB
Role Purpose
To deliver profitable RSV, NS & MS growth and deliver excellent execution across the Digital Commerce channel for all product categories. Developing and nurturing key category contacts across the retailer business, as well as leading internal cross-functional teams to help create and deliver the company and account strategy on Digital Commerce
Role Focus
Retail Execution
- Managing our external media agency to execute the Digital Commerce media strategy across ASDA & Morrisons .com
- Implementing new growth opportunities and searching for growth online with ASDA & Morrisons .com
- Responsible for Digital Commerce execution of customer plans across ASDA & Morrisons digital platforms, onsite content for shopper conversion and activation analysis
- Monitoring and execution of PICOS and taxonomy improvements
- Performance Reporting across RSV, NS, MS & Participation Rate
- Relationship management of retail eCommerce teams
Customer Engagement
- Management of key external relationships to ensure maximum value delivered to Danone from investment
- Lead the building and execution of our customer specific plans for the Digital Commerce channel
- Working with eCommerce and the broader Danone ASDA & Morrisons team to uncover growth opportunities
- Ensure we are the ‘supplier of choice’ by understanding best in class ways of working and consistently delivering category lead insight
- Media plan alignment with key stakeholders
- Online media invoice management
- Sharing and learning of best practice and insight with global teams
ABOUT YOU
As a successful National Account Manager, we would love to see you demonstrate -
Leadership Expectations
- A self starter that can take a step back to understand wider business
- implications before making decisions
- Able to make sound decisions and solve problems
- Displays strong leadership skills
- Can work well in a team environment as well as autonomously
- Is able to prioritize and can plan ahead to overcome obstacles
- Able to build and manage key stakeholder relationships
Functional Capabilities
- Able to identify insight from data to help with JBP creation and negotiations
- Able to demonstrate experience in identifying customer/ shopper needs to
- create features and benefits for sales proposals
- Able to identify ‘must gets’ ‘wish list’ and ‘concessions’ within negotiations
ABOUT US
We operate Smart Working, this means that our ’Danoners’ are entrusted to balance the needs of their role, business, and stakeholder needs with their own personal choices on where and how they best do their work. For this particular role, we’ll need you to be able to get to our Chiswick, London office on a regular basis.
Danone are a world leader across 3 categories: Essential Dairy & Plant Based, Natural Sourced Waters and Specialised Nutrition, many of our consumer brands are household names, ranging from heritage brands like Cow & Gate and Harrogate Waters to international favourites like Actimel, Alpro and evian. In the UK & Ireland and in every market in which we operate, we are committed to delivering health through food and drink to as many people as possible.
‘A force for good’, we are the first top 10 branded food and healthcare manufacturer in the UK & Ireland to certify as a B Corp. We are part of a growing global community set up to balance purpose and profit, helping to create a better world while thriving as businesses. We want to empower employees to make a difference. They drive our movement to make the world healthier and are steering us to a sustainable future
As a global company, Danone serves a huge array of different communities, with different cultures, local tastes and habits. Our teams need to represent the diversity of these millions of people and we therefore encourage applications from all backgrounds and aim to create a workplace where our Danoners can be their true authentic selves.
