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Overall Purpose of the Role

The Disney Advertising portfolio covers world leading brands within The Walt Disney Company's Media Networks segment and related IP’s. This includes family favorites Disney, Pixar, Marvel, & Lucasfilm as well as general entertainment networks ABC, Star, & FX, the worldwide leader in sports, ESPN, and our iconic factual brand, National Geographic.

The Digital Account Executive is an important Client Services role within the London-based EMEA ad sales and operations organization. We are seeking a candidate that can add their knowledge and experience in media planning, account management, and ad operations to our sales support group, working alongside an experienced and diverse set of salespeople.

Designed to maximize revenue, drive operational efficiency, and provide top tier sales and partner support, the Client Services team plays a vital role in reaching our targets and maintaining high standards in relationships with advertisers and agencies. The role holder will be responsible for managing all elements of the campaign lifecycle, from planning to invoicing. This includes external communication and management of clients, plus collaboration with a variety of internal groups across Sales, Editorial, Technology, Finance, and Accounting. It begins with pre-sale guidance and media planning, and continues through campaign set up, analysis, optimization, reporting, and invoicing, covering all forms of advertising activity across our digital properties. There will be a specific focus on video advertising within our flagship product, Disney+, as well as additional digital assets: websites, apps, and social platforms.

The successful candidate will have a good understanding of the digital media landscape, experience in planning and managing advertising campaigns, and be familiar with the general ad-serving and trafficking process. They will thrive working in a fast-paced, global environment and be comfortable prioritizing multiple incoming requests with overlapping deadlines. They will adopt and master processes. Our support team strives for flawless execution, but when challenges inevitably arise, the Account Executive will be quick and creative in finding solutions. Above all, they are natural problem solvers with an instinctive desire to provide top tier client service.

Areas of Responsibility

• Provide pre-sale guidance and technical requirements for advertising opportunities across TWDC’s on and off-platform digital portfolio

• Work with Sales and buyers to build and revise media plans that maximize revenue and meet client objectives

• Responsible for the collection, quality control review, and implementation of assets to ensure a timely and accurate campaign launch

• Compile screen shots, provide reporting, execute creative swaps, and field all other client requests during campaign lifecycle

• Collaborate with Technology, Product, and Editorial teams to troubleshoot and execute campaigns

• Identify, track, and analyze key metrics and use them to optimize campaign performance

• Ensure full delivery of contracted revenue across your book of business

• Work with Finance and Accounting teams to ensure accurate invoicing and revenue tracking

• Assist with client retention by delivering the highest standard of service during pre, mid, and post-campaign support phases

• Provide case studies, benchmarks, and best practice guidance to Sales and advertisers

• Proactively seek to advance internal knowledge of TWDC’s digital products and commercial opportunities

Areas of Accountability

Reports to Manager, Client Services for all surrounding KPIs and team objectives

Experience and Professional Qualifications Required

• Graduate level or equivalent experience

• 1+ year of advertising/marketing agency or vendor experience required

• Experience supporting clients or agencies

• Familiarity with media planning and management of digital advertising campaigns

• Experience within ad-serving systems and other digital technology, Google Ad Manager is preferred

• Demonstrated ability to launch and deliver digital advertising campaigns

• Good understanding of the digital marketplace, with a specific focus on video and display advertising in EMEA

• Familiarity working with large multinational companies and the accompanying complex processes and network of stakeholders is an additional advantage, as is a passion for our brands

Skills Required

• Highly motivated and driven problem solver

• Great attention to detail, organizational skills, and ability to effectively prioritize and balance multiple campaigns simultaneously

• Natural desire to provide top tier support and service

• Analytical; able to review, assess, and strategize based on the results

• Comfortable working independently or collaboratively with peers

• Confident and clear communicator

• A solution focused, commercial mindset

• Always focused on our guests and prioritizing the user experience

• Excited to work in a global organization with stakeholders across the world

• IT savvy across core business applications and remote working tools (Outlook, Excel, PowerPoint, Slack, Zoom)