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Brand Designer

Hybrid / Shoreditch
£45-48k

Our mission and vision

We’re all about making people’s lives easier, no matter how familiar they are with technology. That's why we’re on a mission to build healthcare that’s simple and accessible for everyone.

And it’s all part of a bigger plan. Our vision is to create a world where people are empowered to be healthier. To get there, we’ll need help – your help!

Our story

Beginning life at a kitchen table in 2015, LloydsDirect was originally a start-up called Echo. Since then we’ve grown to a team of over 200 people, and become part of the LloydsPharmacy family.

Today, over half a million people use our app to manage their NHS prescriptions, and we’re rated as ‘Excellent’ on Trustpilot. Despite our growth, we’ve remained mindful of our impact on people and the planet. In 2022 we became a certified B Corp, meaning we’re part of a global community dedicated to making business a force for good.

Our culture

True to our start-up roots, LloydsDirect has a supportive, entrepreneurial culture. We move fast, challenge the status quo, and always try to do the right thing.

We’re also committed to creating a space where we all belong. A space where we’re free to grow and showcase our talents. A big part of this is celebrating diversity and equality. We’re dedicated to creating opportunities and reducing barriers for everyone. So we work hard to remove any discrimination or bias from our recruitment and selection processes. And we do the same with our pay, performance management and promotions.

To that end, we encourage applications from women, people from the LGBTQIA+ community, people with disabilities, and people from minoritised ethnic groups.

What you’ll do as Brand Designer

As Brand Designer in the Brand Marketing team you will be a guardian of our brand visual identity and play a key role in collaborating with our marketing stakeholders in transforming our team OKR’s into beautifully crafted creative executions. Your core responsibilities will include creating impactful brand communications and crafting compelling visuals for various mediums such as print ads, direct mail, emails, paid social media ads, landing pages, leaflets, and more. While your core focus will be brand ideation, project planning and executing Marketing strategies you’ll be encouraged to develop working relationships that build brand presence in the wider product design, operational and technology teams.

Your role will enable the Marketing team to unlock our future brand positioning strategy and you’ll be proactively involved in both creative ideation as well the realisation of this work.

This role is for you if

• You have experience in a fast-paced high-growth, emerging brand environment whether this has been in an advertising agency, in-house or a start up.
• You have solid design experience as a Brand Designer with an integrated portfolio demonstrating experience in advertising, brand marketing, typography, packaging, animation, illustration, moving image, print, campaign delivery and social content creation.
• Have an inspiring portfolio that supports your abilities and working knowledge of animation, illustration and visual storytelling.
• You’re a confident self-starter who leverages your initiative in equal measure with getting the right people involved at the right time to solve creative problems. We’re a small but ambitious team who work best when we collaborate.
• You are excited and passionate about shaping a growing brand visual identity in the product technology space and have an interest in healthcare and online pharmacy. You’ll be pivotal in this category transformation and should feel empowered to innovate.
• You’d enjoy being at the heart of a performance driven Brand Marketing team. This encompasses Growth Marketing (paid social iterative A-B testing , Meta video/static ads, custom campaign landing pages), Brand partnerships (marketing activation, organic social, landing pages, printed inserts), Retention and acquisition (weekly, monthly and quarterly planned ECRM email activity).
• You’ll enjoy collaborating with copywriters, researchers, product designers, content designers, senior stakeholders, patient care, software engineers in addition to external brand partners and freelancers.
• You believe in the power of data and insights to continuously improve creative outcomes.
• You welcome constructive feedback and strive to deliver exceptional work.

This role may not be for you if

• You want to join a large design team with a mature brand design system and rigorous processes in place.
• You’re only interested in working in a few core design disciplines - we want a multi-disciplinary super star who consistently delivers whatever the medium and is comfortable with changing focus across the lifecycle of a brand project.
• You’re only comfortable in the production and execution phase of realising creative - this role requires you to be a thinker and a do-er in equal measures.

Requirements

• Extremely passionate about ideas, design, aesthetic and storytelling
• Must be able to draw - our house illustration is a key component of our brand communication.
• Sold design experience in-house for a brand, advertising agency and/or a high-growth tech start up.
• Support the development of our top of funnel touchpoints - visual brand consistency and the design of the website, app stores, emails and campaigns.
• An agile thinker - must have a pragmatic approach to problem solving at pace where you can demonstrate an ability to balance artistic approach and systematic thinking (intuitive on knowing when to think and when to get things done to a deadline).
• Be able to show work in building brand guidelines and asset maintenance - you’ll be an active contributor in the growth of LloydsDirect’s current and future brand position and you’ll be driving innovation and efficiency in all aspects of the brandworld as we grow.
• A basic understanding in product design, design systems and user experience workflows. We’re rooted in product and technology.
• Proficiency in visual design and preferably motion tools (Adobe After Effects experience required) - we work across Adobe Creative Suite, Figma and are always open to learning new tools
• Work closely with the marketing team in defining campaigns and monitoring of performance.
• Plan, organise and come up with campaign ideas to ensure we hit our OKRs. Liaise with external talent when needed.
• Create usable templates and maintain assets libraries for the design and marketing team to use.
• Must be comfortable leading internal and external projects – our onboarding should set you up for success
• Excellent communication and teamwork skills - being a good listener, collaborator and openness to feedback. You’re great at breaking down complex ideas into simple easy to digest communication.

Benefits

LloydsDirect is a fantastic place to work with a mission that really makes a difference. Along with a competitive salary, our people benefit from:

• 28 days of annual leave, with the opportunity to buy or sell up to 5 days holiday each year
• £250 budget for home office equipment
• £500 per year learning and development allowance
• £350 per year physical wellbeing allowance to spend on gym membership, dance classes, etc.
• be part of a certified B-Corp committed to high standards of environmental and social responsibility.
• enhanced maternity pay (13 weeks) and paternity pay (6 weeks)
• cycle to work scheme
• private dental insurance
• life assurance
• dog-friendly office (Shoreditch only)
• summer and Christmas parties
• regular online and in-person socials
• 3 paid volunteer days per year
• support from our very own trained Mental Health First Aider
• We are open to flexible working here at LloydsDirect, for example part-time working and compressed hours. Whatever your preference, we’ll do our best to make it happen. We won’t let you wait either – you can request working flexibly during your interview process or before joining us following accepting an offer!

Our interview process

We know that applying for a new job takes effort, and we appreciate every application we receive. However, as we receive a large number of CVs and portfolios, we’re unable to respond to all applicants.

If you are invited to interview, here’s what you can expect.

The first stage of our interview process is a video call with the hiring manager. If that goes well, we’ll arrange another video call with some of the team you’d be working with. This will be an opportunity for you to chat through your portfolio and for us to get to know you a little better.

• Screening call - Talent partner
• Hiring manager - Lead Creative interview
• Case study - 2-3 LloydsDirect team members + Values
  

If you have an individual need for an adjustment to our process, please let us know so we can learn about how we can best support you and make any adjustments to the interview process.