demand planner Remote
Job description
Company Overview
Casetext has led innovation in legal AI since 2013, applying cutting-edge AI to the law to create solutions that enable attorneys to provide higher-quality representation to more clients, enhance efficiency and accuracy, and gain a competitive advantage. Our leadership and contributions in legal AI have been recognized worldwide, including receipt of the World Economic Forum's Technology Pioneer award for the development of AI-powered brief analysis tool CARA AI. Today, over 10,000 law firms—from solos and small practices to more than 40 Am Law 200 firms—rely on Casetext to elevate the quality of their law practice. For more information visit www.casetext.com.
About the Role
Casetext is looking for a demand generation leader to manage our external prospecting funnel, including the relationship with our external PPC agency, the annual media spend budget, email programs and the creative campaign process to drive conversions throughout the funnel and sales process. The Head of Demand Generation will lead the strategic direction of our campaigns, including tracking and reporting. This position will work closely with product marketing, content marketing, digital and creative teams to design and implement compelling campaigns including identifying relevant prospecting audiences and segments, retargeting opportunities, nurture programs and downstream sales assets. A successful candidate will have the experience and skills to work independently to bring their ideas and innovations to life via a fully collaborative style and be part of the holistic strategy the Marketing Team is working to build together. This role is entirely remote, but you must be based in the U.S. and authorized to work in the U.S.
As the Head of Demand Generation, You Will:
- Own the relationship with our PPC agency who is managing our spend and running the day-to-day optimizations of our PPC campaigns.
- Manage the performance metrics of our paid media program, liaising with the agency for all creative needs (ad refreshes, new offers, improving automated marketing workflows, etc.), and working to bring on new channels and audiences.
- Manage email channel in conjunction with our marketing team members to develop compelling campaigns and customer promotions to meet our revenue goals.
- Partner with internal marketing teams to deliver effective content for digital demand generation programs, supporting each stage of the buyer journey for targeted personas
- Partner with the creative agency to request all creative needed, and manage the process, schedules, and requirements.
- Create impactful nurture programs to improve conversion rates from leads to opportunities.
- Measure and analyze performance across all external channels, creative, offers, and audiences.
- Partner with marketing team to track effectiveness and conversion metrics all the way through the sales cycle to closed deals.
- Implement and continually test new creative messaging, landing pages, campaigns, and tools.
- Drive rapid but well-structured campaign testing designed to validate the potential of digital channels and audiences.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
About You:
- 10+ years of relevant marketing experience
- Experience with all major ad platforms including Facebook, Google Ads, and LinkedIn so you can successfully manage our PPC agency relationship.
- Experience with direct response / digital marketing creative - knowing what works and why.
- Able to drive creative test ideas based on your knowledge of marketing and the platforms on which were running.
- Experience with automated marketing systems and triggered workflows.
- Experience and skills with Google Analytics and Marketing Automation systems like Hubspot or similar, tracking and monitoring spend, CPA/CPL, attribution, and campaign metrics.
- Proven track record of successful online and email marketing campaigns and experiments - owning campaign performance and adjusting tactics to meet goals and budgets.
- Experience managing & leading a team
- Bold and creative thinker with a relentless drive to beat the control.
- Impeccably organized. You will be responsible for creating and managing calendars, working backwards to ensure deadlines make sense.
- Excellent communicator
Salary Range: $165-$185k
Casetext Benefits
- Competitive compensation in equity and salary
- Exciting and meaningful work with an ambitious and passionate team
- You'll be a leader at a fast-growing start-up, take on a lot of responsibility, and play a substantial role in the future of the company
- Medical, dental, and vision insurance is covered for you, and we cover 50% for spouses and dependents
- 401k plan
- Health FSA & Dependent Care FSA
- Short-Term & Long-Term Disability
- Professional Development Budget
- Annual Wellness Budget
- One-time Technology Budget
- Flexible, remote-first work culture
- Generous parental leave
- Unlimited PTO
- We're a close-knit team of smart, driven people who really enjoy working together
Casetext is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All aspects of employment, including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
