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At Manchester United our aim is to Win the United Way – and the quality of our behind-the scenes team sets us apart from the competition.

Our people are as committed to the success of the company as the players are to winning trophies. We offer a unique and exciting working environment, excellent training, with recognition and rewards for the part each individual plays. Sounding good so far?

Where this fits in:
Manchester United is more than just a football club, it’s a global community for fans. The Digital Products & Experiences Group (DP&E) within MUFC is responsible for creating and delivering personalised and timely products, services and experiences for our fans driving deeper relationships and connections from the first time they see a team in red walk on to the hallowed Old Trafford pitch.

Where you fit in:
As a Data Scientist you will help us to connect to and understand our fans across the globe, and how they want to engage with the club; to improve fan experience; and to identify strategic opportunities for increasing reach, valuable engagement & delivering lifetime value. You will be working as part of the Analytics Team with close cross functional collaboration with marketing, CRM, product & the other members of the DP&E team.

What we would like you to do:

• Set the agenda for commercial data science, focussing on the high-leverage problems which include:
  • Analysis of fan data to build engagement and connection.
  • Updating our approach to calculation of lifetime value and attribution.
  • Predictive modelling on impact of business changes on KPIs.
  • Report on performance of campaigns & notable activity identifying insights so that the strategy can be made optimal.
• Derive insights and make recommendations for content, product, marketing, and fan data to help the team boost engagement and lifetime value.
• Communicate findings and ideas effectively to a variety of stakeholders, including senior leadership.
• Share insights across the business to promote data-driven decision-making and establish oneself as a thought leader and Club insights expert.

What we would like you to bring to the role:
In an ideal world, you would bring most of these skills and experiences:

• Prior experience of working in a similar role, creating commercial insights from data
• Technical experience of
  • programming languages (Python is preferrable but R also considered), and data tools (SQL especially)
  • data visualisation tools (Power BI currently in use),
  • modern machine learning processes which address the relevant problem spaces (eg segmentation, attribution, CLV etc)
  • cloud data architecture (Azure in use)
  • good software engineering practices
• A persuasive way of presenting insights and data-led recommendations in a clear, understandable and actionable way.

It would be great if you could also bring:

• Your vision for how to embed good data science into an organisation
• Understanding of propensity, attribution & lifetime value modelling
• Experience of mentoring or coaching

If you want to join us on our mission - to Win the United Way - please submit your application by 31st May 2023


Manchester United endeavour to respond to all job applications, however, please consider that we receive a high volume of applications, and this may not always possible.


We recognise the importance of safeguarding children and adults at risk at Manchester United, as part of this commitment this post is required to have a Disclosure and Barring Service check at the appropriate level, as well as full reference history.

Manchester United is an equal-opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunities to applicants and employees without regard to background, ethnicity, race, colour, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status or other legally protected characteristics.

Manchester United is committed to working with and providing reasonable adjustments for applicants and employees. If you require any reasonable adjustments to support your application and perform at your best, please do not hesitate to contact us to make a request; we are here to help.

It is unlawful to employ a person in a UK-based job who does not have permission to live and work in the UK. You should make yourself aware of how immigration laws apply to you before applying for any of our roles.