Data Analyst (Decisioning) Edinburgh, Scotland
Job description
Job title: Data Analyst - Decisioning
Salary: Generous pension plus private medical cover, 38 days annual leave, excellent pension, 12x salary life assurance, career breaks, income protection, 3x volunteering days and much more
Job Type: Permanent
Location: This role could be based in either our Wythall or Edinburgh offices with time spent working in the office and at home.
Flexible working: All of our roles are open to part-time, job-share and other types of flexibility. We will discuss what is important to you and balancing this with business requirements during the recruitment process.
Closing Date: 15/08/23
We have an incredible opportunity to join us here in the Group Data Office for a Data Analyst to join our Decisioning team. If you are starting or changing your career, you are passionate about creating better customer experiences and you’re not scared of data then come join us!
Who are we?
We want to be the best place that any of our colleagues have ever worked.
We are the UK’s largest long-term savings and retirement business with c.13 million customers and c.£300 billion of assets under administration. As a market leader and FTSE100 organisation, we understand that our scale and expertise means that we have a key role to play for our customers, colleagues and our communities to help as many people as possible secure a life of possibilities. We are tackling key environmental and social issues such as transitioning our portfolio to net zero by 2050 – but we’re not done yet.
We’ve seen huge growth and change, and this means there is enormous opportunity for our 7,000 colleagues to grow alongside us.
The role
As our new Decisioning Analyst you will join our Decisioning team who builds and delivers multi-channel campaigns within a customer obsessed environment. At Phoenix, we realise that in order to deliver our growth ambition this needs to be underpinned by a culture of learning, adapting and experimentation. We see these as core elements that underpin our ability to deliver outstanding customer experiences.
In this role you will be creating, supporting and delivering outbound and inbound customer marketing campaigns, using customer data and campaign management tools to communicate with customers and prospects through a variety of medium, including direct mail, email, and SMS. You will be considered an internal expert in terms of campaign selection, extraction and delivery processes. You will report to a Decisioning Manager.
You will work with different parts of the business including Marketing, Proposition, Digital and Analytical teams to deliver outstanding customer journeys and experiences.
Key responsibilities:
- Create and execute campaign data selection on HCL UNICA (or equivalent technology)
- Technically able to understand and create complex processes using UNICA, supported by other tools and software as appropriate (SQL, Excel, Salesforce)
- Become a subject matter expert on Standard Life data sources and become intimately familiar with database, email, preference and protocol data including understanding key business rules that drive campaign and reporting outputs.
- Perform ad-hoc communications from briefing to execution in conjunction with multiple stakeholders, to include operating within a change control process.
- Make sure the campaign mailings and customer research samples are created and delivered to pre-defined specifications
- Monitor quality control on campaign deliverables prior to delivery to ensure flawless execution
- Makes sure all campaign creation documentation is complete, up to date & proportionate to business requirements
What are we looking for?
Essential:
- Passionate about data and analysis; understand the value of it to the business and in creating excellent customer experiences
- Customer-centric professional with a demonstrated ability around continuous improvement of processes and performance to help support a world-class team of campaign analysts
- Very high attention to detail
- Highly organised and disciplined in approach with sound planning skills and an ability to manage work to specific dates
- Good understanding of campaign and promotional offer measurement, related metrics and tracking methodologies across multiple channels and tactics
- Comfortable with team work and collaboration
Desirable:
- Experience and understanding of marketing principles, trends, regulations
- Strong data and analysis skills in terms of managing campaign data and applying basic filtering techniques
- Good working knowledge of campaign management tools
- Self-directed analyst. Effectively utilize programming tools and applications to meet the demands of campaign execution (SQL, Excel, Salesforce)
- Understand permission and preference rules in addition to external regulatory climate including GDPR
- Be used to dealing with large volumes of data, quality checking techniques, and be able to work in a high pressure environment, where heavy responsibility for flawless execution and tight deadlines demands from the business will rest on their shoulders
- Marketing and business knowledge not just technical view
We want to hire the whole version of you.
We are committed to ensuring that everyone feels accepted and welcome applicants from all backgrounds. If your experience looks different from what we’ve advertised and you believe that you can bring value to the role, we’d love to hear from you.
If you require any adjustments to the recruitment process, please let us know so we can help you to be at your best.
Find out more about #LifeAtPhoenix #LI-Hybrid #LI-GJ1
- Guide for Candidates: thephoenixgroup.pagetiger.com/guideforcandidates
- Find or get answers from our colleagues: www.thephoenixgroup.com/careers/talk-to-us
