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Role: Graduate Apprentice Marketing Data Analyst

Grade and Salary: Grade 3, £20,578 - £21,761 per annum

FTE and working pattern: 1 FTE, 35 hours per week, Monday to Friday

Holiday Entitlement: 28 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday)

About Heriot-Watt University

Heriot-Watt University has established a reputation for world-class teaching and leading-edge, relevant research, which has made it one of the top UK universities for innovation, business, and industry.

At Heriot Watt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together. Our research programmes can deliver real world impact which is achieved through the diversity of our international community and the recognition of creative talent that connects our global team.

Our flourishing community will give you the freedom to challenge and to bring your enterprising mind and to help our partners with solutions that can be applied now and in the future. Join us and Heriot Watt will provide you with a platform to thrive and work in a way that also helps you live your life in balance with well-being and inclusiveness at the heart of our global community.

About the Team

Heriot-Watt Online is at the forefront of the modern University with digital education at the heart of Heriot-Watt University Strategy 2025. The online team are building on previous experience to further develop and expand our portfolio of high value, lifelong learning programmes for postgraduates.

Purpose of Role

The Graduate Apprentice Marketing Data Analyst will play a key role in this growth and will join a new and growing team dedicated to online programmes at Heriot-Watt University. Working closely with a matrix team of experts in their areas, the Graduate Apprentice Marketing Data Analyst will provide a wide variety of analytical support for the Heriot-Watt Online team, and will be responsible for collecting, organising, analysing, and reporting on data to help improve marketing and recruitment strategies and campaigns

This role is only suitable for a Graduate Apprentice looking to undertake study towards a first degree, BSc (Hons) Data Science. Further details of the courses can be found here:

BSc (Hons) Data Science degree - Heriot Watt University (hw.ac.uk)

Over time, the post holder will develop an applied understanding of both data analytics and performance in a higher education and marketing context, while building their work experience. The post holder will have the opportunity to develop a broad range of transferrable skills in areas such as: data analytics, communication and presentation, marketing analytics, forward planning, teamwork, problem solving, customer service and IT. As the role develops, there will be additional opportunities to complete tasks and take part in projects which build on the knowledge gained throughout the candidate's degree programme.

The successful candidate will have excellent analytical and numerical skills. They will have an interest in data-driven decision making and problem-solving, and will enjoy working in a collaborative, team-led environment.

Summary of Key duties and responsibilities

Main duties include, but are not limited to:

• Collect, clean, and organise data from various sources, such as databases, spreadsheets, surveys, and CRM systems.
• Ensure the provision of the data outputs is based on robust and reliable data sources and carry out essential data cleansing work on various data sources used.
• Develop and implement analytical frameworks to identify patterns and trends in data.
• Analyse website traffic, social media engagement, customer behaviour, and market research to provide insights and recommendations to the marketing team.
• Create and present reports, presentations and dashboards that communicate insights and recommendations to marketing teams and other stakeholders.
• Design and conduct A/B testing and other experiments to test the effectiveness of different marketing strategies and tactics and communicate the test results to teams and stakeholders.
• Design and evaluate methods for collecting data.
• Collaborate with other analysts and data scientists to develop predictive models and other advanced analytical tools.
• Help identify and track various trends in data that can be used to make more informed marketing decisions.
• Gather data about consumers, competitors, trends, and market conditions.
• Analyse the marketing funnel to identify inefficiencies and opportunities to improve conversions.
• Analyse the sales funnel to attain valuable insights on sales activities, volumes, and market trends.
• Simplify and communicate key data insights by producing data visualisations.
• Work with the Head of Marketing and Product Strategy to identify, define, track, and monitor KPIs and performance benchmarks.
• Provide first line support to Marketing Managers and the broader Heriot Watt Online team.
• Handle ad hoc data requests and provide support on a variety of tasks and projects, where needed.

What qualification or qualities are required?

The successful candidate will need to be accepted for enrolment onto the Graduate Apprenticeship BSc (Hons) Data Science course above, which will be a condition of any offer of employment. We will expect your covering letter and / or CV to demonstrate how your skills and experience, gained either at work or as part of your studies, makes you suitable for this role.

Each candidate will be assessed for entry individually and other forms of prior learning or experience will be considered if a candidate doesn't hold the exact qualifications listed here:

Year 1:

• SQA Highers at BBBB including Mathematics, plus Computing or similar.
• A-Levels at BBC including Mathematics, plus Computing or similar.
• Int. Baccalaureate 28 points.
• SQA HNC in a computing/engineering discipline (or a suitable Modern Apprenticeship) with Engineering Mathematics 1 & 2 (or equivalent);
• Foundation Apprenticeship in Scientific Technologies/Software Development/Engineering in conjunction with SQA Highers at BBB including Mathematics.

Competencies, Tasks and Responsibilities

The tasks and responsibilities listed under the following Competency Headings form part of all administrative roles in the University at this level and it is expected that the role-holder will always perform them to at least an effective standard.

Teamwork

• Participate in and contribute to the general support across the team.
• Support other colleagues within the immediate team when required.

Service Excellence

• Create a positive image of the University by being responsive, prompt, and courteous when responding to requests or enquiries from customers.
• Deal with customers who ask for service or require information.
• Produce simple standard reports as requested.
• Enter and maintain records and data into the appropriate University system (e.g., student, HR etc).
• Process documents, for example, applications, orders, records, and other information in accordance with agreed service levels.
• Carry out general office duties, e.g., reception/meeting and greeting; sort and organise mail; order stationery; maintain office equipment such as printer, photocopier etc.
• Keep working area clean and tidy in line with appropriate H&S requirements.
• Actively participate in departmental continuous improvement to achieve efficiency / process mapping and improvement sessions.

Clear and Consistent Communications

• Write standard communications using templates, understanding what parts of the template to use as appropriate.
• Use telephone system to receive calls and give information.
• Pass on data/information/messages.
• Explain routine instructions, procedures, operating instructions, or information.
• Reply to simple requests for information, routing enquiries where information is standard/routine.
• Discuss routine work matters with supervisors.
• Always maintain confidentiality.
• Disseminate news and information to relevant customers and colleagues.
• Support in notetaking in various forms of meetings.

Planning and Organising

• Book meetings/workshops for internal and external customers, including room and equipment, hospitality and send invites to attendees as requested.
• Carry out routine instructions from standard procedures.
• File, archive and destroy data in line with the University Data Protection & Retention Policy.
• Provide appropriate admin support for meetings and events.
• Support School/Directorate and team processes and procedures by meeting schedules and timetables, also helping with the management of diaries.

Initiative and Problem Solving

• Act as first point of contact for queries from customers by phone, email, system-generated and in person.
• Use standard procedures and guidelines to solve local, day to day issues.
• Use experience and initiative to identify when to pass non-standard issues to line manager.

Decision Making

• Provide routine advice and guidance, respond to queries, and refer more complex queries to more senior members of the team as appropriate.
• Follow set procedures and protocols referring any non-standard requests to line manager.
• Understand the appropriate tools to use when undertaking day to day tasks

Management Responsibilities

• There are no management responsibilities within this position.

Citizenship

• Always demonstrate the University Values through performance and behaviour.
• Participate in ad-hoc duties to support the team/University and for personal development.
• Support newer or inexperienced colleagues within and outside the University by offering support, help and advice.
• Positively promote the University internally and externally through positive behaviour and supporting University-wide activities.

This job description is intended as a flexible framework which outlines the key general areas of activity in your position. Other activities may be required which are not outlined above but which are appropriate to the position and grade. Your personal objectives (Forward Job Plan) will also set out specific tasks and objectives for you to achieve, including objectives to help your career development.

How to Apply

Applications can be submitted up to midnight (UK time) on Tuesday 27 June 2023.

Please submit your CV via the Heriot-Watt on-line recruitment.

Heriot-Watt University is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected, trained, promoted, appraised, and otherwise treated on the sole basis of their relevant merits and abilities. Equality and diversity are all about maximising potential and creating a culture of inclusion for all.

Heriot-Watt University values diversity across our university community and welcomes applications from all sectors of society, particularly from underrepresented groups. For more information, please see our website https://www.hw.ac.uk/uk/services/equality-diversity.htm and also our award-winning work in Disability Inclusive Science Careers https://disc.hw.ac.uk/ .

We welcome and will consider flexible working patterns e.g., part-time working and job share options.

Use our total rewards calculator: https://www.hw.ac.uk/about/work/total-rewards-calculator.htm to see the value of benefits provided by Heriot-Watt University.

Heriot-Watt University has established a reputation for world-class teaching and leading-edge, relevant research, which has made it one of the top UK universities for innovation, business, and industry.

Heriot-Watt University has five campuses: three in the UK (Edinburgh, Scottish Borders, and Orkney), one in Dubai and one in Malaysia. The University offers a highly distinctive range of degree programmes in the specialist areas of science, engineering, design, business, and languages. Heriot-Watt is also Scotland's most international university, boasting the largest international student cohort.