CRM Marketing Manager, UK London, England
TodayTix Group
Full Time
London, England
30000 - 56000 GBP ANNUAL Today
Job description
About TodayTix Group:
TodayTix Group, TTG, is the global e-commerce leader for cultural experiences. Founded in 2013 by Broadway veterans Brian Fenty and Merritt Baer, TTG designs frictionless e-commerce experiences via innovative product design and industry-leading technology.
Through its powerful consumer matchmaking technology and expansive portfolio of brands, including TodayTix, Goldstar, and Secret Cinema, TTG has an intimate understanding of its millions of customers. We optimize partner relationships by providing unparalleled access to engaged audiences to generate meaningful revenue, and transform the way tickets are sold. With an ever-expanding global network of theatres, producers, and cultural institutions, frictionless technology, and vast data and insights, TTG is at the forefront of the digital transformation of culture.
We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About The Role:
The CRM team at TTG is seeking a CRM Marketing Manager to increase customer engagement and retention in our London and broader UK markets. The ideal candidate possesses a high level of technical expertise, has a strong understanding of customer behavior and segmentation, and stays up to date on CRM trends and best practices.
In this role, you’ll be responsible for the development and execution of email marketing, WhatsApp marketing, mobile app messaging, and other CRM campaigns. You will work closely with many teams within the global team of TTG, including: merchandising, creative, product, and analytics.
This is a fantastic opportunity for a skilled email marketer who is excited to apply their knowledge in a company where the CRM function is being built out at a pivotal time as we approach our 10 year mark. If you have HTML coding experience, geek out about testing when it comes to performance marketing, and happen to be excited about the world of theatre and live events, then we’d love to hear from you!
Please note: This is a full time position and qualified candidates must be based in the New York City area, as this is a hybrid position (working both from home and in the office). Expected time in the office is 1 - 3 days a week.
What You'll Do:
- Develop and execute email marketing and WhatsApp marketing campaigns across all UK brands
- Drive mobile app messaging and engagement, including push notifications and in-app messaging
- Manage email and WhatsApp marketing calendars, including promotional campaigns, lifecycle campaigns, and transactional emails
- Collaborate with cross-functional teams, including merchandising, creative, product, and analytics, to develop effective campaigns and messaging
- Work closely with the analytics team to analyze campaign performance and develop recommendations for improvement
- Code HTML and ensure that all email campaigns are mobile responsive
- Conduct A/B and multivariate testing to optimize campaign performance
- Maintain a thorough understanding of industry best practices and emerging trends in CRM and email marketing
We're Looking for Someone With:
- A minimum of 4 years of experience in email marketing
- Strong HTML coding skills
- Experience with CRM platforms (Salesforce Marketing Cloud, Braze, Iterable, etc.)
- The ability to work cross-functionally with merchandising, creative, product, and analytics teams
- Strong analytical skills and ability to use data to inform decision-making
- Excellent communication and collaboration skills
- The ability to work in a fast-paced, deadline-driven environment
- A passion for live events a plus!
Good to Know:
TodayTix Group takes care of our team. We’re proud to offer a generous suite of benefits. Here are a few of our favourites:
Competitive salary- Remote friendly / hybrid work environment
- Generous pension match
- Access to a bespoke Pension scheme
- Complimentary tickets to shows and events
- Employee Assistance Programme
- Access to a corporate rate Vitality PMI plan
- Healthcare cash plan
- Season Ticket loans
- Birthday off
- Three months of fully paid Parental Leave
- Salary Sacrifice Car Scheme & RAC Membership
- Employee Charity Donation Matching
- Work From Home budget
- Annual Professional Development Budget
- Cycle to work scheme
- Employee Referral Bonus
TodayTix Group is committed to creating a diverse and equal workforce. Our aim is to create an inclusive and diverse environment which reflects the world we live in, as well as making a positive impact regarding diversity and accessibility within our industry. We highly encourage applications from all, regardless of race, age, gender, gender identity, nationality, ethnic origin, disability, religious belief, or sexual orientation.
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TodayTix Group
https://www.todaytixgroup.com
New York, United States
Brian Fenty
$100 to $500 million (USD)
201 to 500 Employees
Company - Private
Ticket Sales
2013
