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The CRM Executive will be working and supporting all channels, utilising our CRM to maximise restaurant bookings, repeat visits, gift card sales and private dining bookings whilst creating the optimal customer journey. The ideal candidate will be data-driven and thrive working in a very fast paced environment with a work ethic of going above and beyond expectations.

Key Responsibilities

• Management of our ESP, optimising email campaigns through a test and learn approach and new product developments where possible.
• Creation of the best in class on-boarding and lifecycle programmes for all brands.
• Develop in-depth knowledge and understanding of our data, customer behaviour and segmentation techniques.
• Supporting on data acquisition, retention and enrichment strategies.
• Work closely with our guest services team to ensure that customer journeys and website messaging are aligned, continuously improving with customer feedback and test learnings.
• Daily management of our Digital and CRM agencies to monitor performance of all campaigns, ensuring new projects are progressing and all audiences are refreshed for optimal targeting.
• Production of weekly and monthly performance reports with key insight and recommendations.
• Management of our websites, running regular quality checks to maximise conversion and other key performance metrics, with a mobile first focus.
• Daily liaison with our web agency, reporting CMS and performance issues, ensuring the workflow is progressing.
• Supporting the Digital & CRM Manager with all campaign asset refreshes, working closely with marketing and creative teams.

Experience requirements

• Minimum of 4 years experience within digital marketing and/or CRM role
• Knowledge of paid media, acquisition and retention strategies and lifecycle programmes
• Experience using CMS platforms, top-tier ESP and Google Analytics
• Excellent verbal and written communication skills
• Reporting on web and CRM metrics
• SQL knowledge preferable
• Ability to multitask and meet tight deadlines
• Highly numerate, you enjoy working with numbers and have strong excel knowledge

Apply today and speak to one of our catering and hospitality specialists.