CRM Executive Richmond upon Thames, England
Job description
- One of Europe's leading cinema groups
- Opportunity to improve the customer engagement and experience
About Our Client
One of Europe's largest groups in the entertainment industry with 800 sites across several countries who are leading the charge in optimising customer experience.
Job Description
The client is looking for a CRM Manager to lead, optimise and deliver their customer data strategy. Reporting to the SVP for Commercial and Ecommerce and working closely with the rest of the Digital Experience team / Marketing Team, you will own, manage and implement the company CRM program to maximise the customer lifetime value proposition as well as looking at additional revenue streams while ensuring we remain GDPR compliant.
- Work on a CRM strategy (including content strategy) for B2C audiences in collaboration with marketing, film and commercial teams
- Design, develop, test and deploy triggered and automated marketing and service communications. Report on and optimise their performance
- Champion a shift from a campaign driven, manual CRM program to a customer- centric CRM program that enables near real-time decisioning and personalised cross-channel customer engagement, maximizing the full CRM customer data and channel potential
- Work with stakeholders to understand their business needs, use customer insight to establish new opportunities for user journeys, segmentation and personalisation, and educate stakeholders and teams on data-driven CRM concepts
The Successful Applicant
This role is ideal for a professional looking for a start within CRM strategy and content planning as there will be a strong focus on CRM management from a systems perspective.
You will drive customer acquisition, retention and value through our customer engagement solutions, digital channels and cinema sites and the implementation of integrations, segmentations, automated and campaign communications. You will be a key link between the Marketing, Film, Commercial, B2B and Customer Services functions within the client ensuring alignment and delivery of strategy.
What's on Offer
Pension scheme
Private medical insurance
Free parking
Free on site gym
Free cinema
Staff discounts
Access to screening roomGreat opportunity for exposure within a well-known UK entertainment brand, part of a global organisation
Excellent opportunity for cross-territory learning and development
Competitive salary plus excellent benefits
Multi-ethnic environment fostering a culture of inclusion
A team environment which is relaxed and informal, whilst highly driven and ambitious
