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DEPARTMENT

Digital Experience

RESPONSIBLE TO

CRM Manager

JOB PURPOSE

Build and implement e-communications aimed at improving existing customer engagement, retention and lifetime value.

KEY RESPONSIBILITIES

• Ownership of the production, testing and execution of all B2C service and marketing ecomms via email, sms and mobile app push notifications using customer engagement platforms (Movio and Airship)
• Ownership of the B2C ecomms calendar and all email templates as briefed by the Marketing, B2B and Customer Services teams.
• Working with the Commercial, Marketing, Film and Retail Teams on ad-hoc campaigns and marketing automations for specific customer segments and business objectives
• Analysing customer segments and the business impact of executed ecomms
• Ensure integrity of client & customer data is upheld and adheres to privacy laws & best practice codes of conduct
• Support departmental projects as required

ESSENTIAL ATTRIBUTES & EXPERIENCE

Knowledge & Experience

• Analytical in approach with the ability to report on results in a clear and concise way
• Creative – in the ability to understand what creative works well as well as the ability to problem-solve
• Highly proficient in the use of Office applications, email and reporting tools.
• Understanding of digital media communications
• Strong attention to detail

Behaviours

Working together

• Excellent interpersonal skills, as well as excellent communication skills, verbal and written

• Hands on approach and willing to pitch in when needed

• Team player who is willing to collaborate

Thinking it through

• A love of film and the cinema industry

• Enthusiastic and well organised self-starter, with strong attention to detail

• Flexible in approach and keen to learn and grow in the role

Being action focused

• A self-starter with ability to prioritise own workload.

• Excellent problem-solving skills

• Ability to work in a fast-paced environment, working to tight deadlines and willingness to go beyond the call of duty

Making an impact

• A fluent English speaker

• Strong stakeholder engagement skills

• Highly results-driven and commercially aware to ensure all activity can be measured for its ROI

• Enthusiastic and confident with a high degree of professional integrity

LEVEL AND RANGE OF CONTACTS

Internal:

Digital Experience, Marketing , B2B, IT, Commercial , Film , Retail, Customer Services department

External:

External agencies, External suppliers, Film Industry, 3rd parties