CRM & Email Marketing Executive London, England
Job description
Hi, we're Octopus MoneyCoach and we're on a mission to transform the financial wellbeing of the nation by giving everyone someone they can talk to about money.
Schools don't teach money and society makes it taboo. We're out to change the way people feel about money and help them to create the lives they really want.
We've built one of the best, most diverse networks of accredited money coaches in the country. We've created powerful financial planning technology and made it accessible to everyone – regardless of how much or little they earn.
The role
We are looking for an ambitious, results-driven Marketing Executive to drive our CRM and email activity – across acquisition and retention marketing.
You will be equal parts creative, analytical and operational – excited to generate new ideas to engage customers with email and to dig into the data and implement new workflows.
Day-to-day, you will
- Work with the wider brand and marketing team (including content, strategy and design) to deliver an effective email strategy
- Create and implement email marketing campaigns to engage potential, existing and lapsed customers – including single sends, automated journeys and transactional emails
- Test, report on and optimise emails using performance metrics and suggest ideas for improving effectiveness
- Work with our stakeholders in Product, Coaching and Ops teams to implement email campaigns
- Keep updated with the latest trends and changes in email marketing to ensure emails adhere to best practice and GDPR compliance
You will have
- Experience operating as a mid level executive in email marketing and automation (in a B2C/consumer-oriented business)
- Good knowledge and/or passion for personal finance
- Strong copywriting and communication skills
- Familiarity with the principles of HTML and responsive email design, with a focus on mobile-first
- Strong working knowledge of email marketing platforms, preferably Customer.io
- Great analytical and reporting skills with an understanding of key email marketing KPIs (open, click and conversion rates)
- Excellent attention to detail and time management skills, including the ability to respond quickly to changing business demands
In return for your contribution we offer a base salary of £40,000 - 50,000 DOE + benefits
Please note, as a regulated business we are required to run background checks for all employees which covers adverse financial and unspent convictions. These will only take place upon a successful job offer.
About Octopus Group
Octopus is a group of companies which invests in the people, ideas and industries that will help to change the world. We collectively believe that the companies serving two of our most important needs – our financial wellbeing and our planet's future – are failing. And we want that to change. We want everything we do, whether that's in financial services or energy supply, to have a positive impact on the people it touches. The energy supply business - Octopus Energy is the #1 rated UK energy supply business, and the only one to be recommended by Which? three years in a row.
Perks & Benefits
Make a difference
We're on a mission to help millions of people improve their finances. Seeing the impact we can make on our client's lives is deeply rewarding, and motivates the whole team to keep doing more to improve our service. Our client feedback is extremely positive, with a rating of 4.8 out of 5 on Vouchedfor.
Flexible working
We currently operate a hybrid model which is a mix of office and remote. You'll have the option of working from home 2 days per week (Monday and Friday) with the remainder from our central London office in Holborn.
Work from anywhere
We give an 18 day work from anywhere allowance to swap out the on site days or take some time working from another country.
Join a great team
We're a diverse team with decades of experience in financial services and a proven track record. We don't like office politics, and believe in treating everyone with transparency and respect.
Rapidly grow your career
We believe in hiring people who are better than us, and giving them opportunities to achieve great things. As we continue to scale up, there will be opportunities for ambitious new joiners to demonstrate their skills and take on bigger roles.
Share incentive plan and team bonus
Being part of Octopus we benefit from the group share incentive plan. In addition, for those who are not commission based we offer a team bonus provided we meet our team goals.
Pension, enhanced parental leave, private medical insurance & other benefits
As an Octopus MoneyCoach employee you'll get access to a company pension, enhanced parental leave, PMI and other benefits to make sure you're healthy and happy, now and in the future!
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We believe in equal financial education for everybody, no matter their background. We pride ourselves on building an inclusive working environment where diversity is celebrated.
We do not and never will discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
