CRM Assistant London, England
Job description
We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.
We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.
The CRM Team forms part of the Marketing Operations function in the Customer department and is responsible for taking customer, campaign and channel insights and using them to devise a global strategy for engaging, converting and retaining customers via targeted messaging across all touchpoints.
The Role:
This CRM Assistant role will help to develop and deliver ASOS's CRM strategy across various customer touch points which include but are not limited to email, SMS, push, in-app and on-site. As well as ensuring that all ASOS communications go out as planned. The CRM Assistant will also be expected to analyse results from campaigns and feedback the learnings into the CRM strategy.
They will report to a CRM Manager.
What you'll be doing...
- Be responsible for the day-to-day production of multi-channel communications ensuring they are delivered timely to the highest standard. This entails scoping the initial requirements and briefing the creative and content teams, data mining, audience building, deployment and QA, and reporting.
- Troubleshooting and highlighting areas of the process which could be improved to make the creation and deployment of communications more efficient and automated.
- Be responsible for the QA of all communications
- Build solid relationships with cross functional teams in the Customer department
- Deep dive into past campaigns and key trading moments to understand the CRM performance of each piece of activity and based on this, make recommendations as to how to build on the results for the next iteration
What success looks like...
- A really solid grasp of ASOS' CRM toolset and processes
- Identifying more efficient ways to carry out existing tasks
- Reduce errors within ASOS communications
- Understand multiple market variances
- High standard of work produced in a fast-paced environment
- Seen as a trusted and well-informed ambassador for the CRM team
We'd love to meet someone with...
- An analytical, proactive and flexible approach
- Excellent communication and interpersonal skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels
- Able to effectively prioritise workload
- Experience trouble shooting and solving difficult and sometimes technical problems
- Strong attention to detail, quality and accuracy imperative
- A can-do attitude
- The ability to work under own initiative and thrive in a fast paced environment
- Must multi-task effectively
- Previous experience within a CRM role is a bonus
- Deployment experience in an email broadcast tool is a bonus
Additional Information
What's in it for you...
- Competitive salary, pension, and private medical care scheme
- Performance related bonus
- Flex benefits allowance - which you can chose to take as extra cash, or use towards other benefits
- 25 days paid annual leave + an extra day for your birthday
- Employee discount (hello ASOS discount!)
We want our people to be whoever they want to be. That’s why we’re committed to creating a truly inclusive culture at ASOS, but how we're doing it?
Through our Fashion with Integrity strategy we are driving diversity, equity and inclusion across every aspect of ASOS and ensuring every ASOSer can be their authentic self at work. We want our people to be whoever they want to be, because we believe people who bring their best selves to work, do their best work.
We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We’ve also recently been placed 8th in the Inclusive Top 50 Companies Employer List too.
There are safe space employee networks and we host a monthly DEI events series to help support and celebrate all of our people. We are constantly listening to our people, evolving, changing and taking a flexible approach to how we make ASOS truly inclusive.
