Creative Strategist Remote
Job description
Webtopia is a small, nimble agency - extremely specialised in D2C ecommerce advertising - that punches above our weight through process efficiencies, smart working and a deep understanding of Facebook, Google, Tiktok and Klaviyo in our industry niche - to create big results, fast. We work with exciting, independent direct to consumer brands, many ethical and sustainable.
The role we are recruiting for is a Creative Strategist for our growing team. We would like someone on an European time zone ideally with at least a 4 hour crossover with the UK time zone. To start with the role will be 20 hours per week, with room to grow in the future. Webtopia has a warm, friendly and fun culture supportive of family life and commitments.
This role will operate as a strategic partner to the digital marketing team, and help lead the creative side of our ad campaigns. Your focus will be coming up with creative ad ideas alongside the team for the clients we work with.
Training will be provided by the team as well as external training with all of the latest techniques and skills required.
What you'll be doing
- Leading creative strategy across all Webtopia channels
- Understanding and dissecting the client’s objectives and challenges
- Translating complex ideas into simple stories that can gain buy-in from clients
- Analysing quantitative and qualitative data to uncover opportunities and generate insights
- Creative ideation and ensuring that rich insights and audience understanding are feeding into fresh strategic recommendations
- Using your knowledge of audience and media trends to create strategies that fulfil the clients’ requirements by connecting them to the brand and audience.
- Working with clients to craft ICPs (ideal customer personas)/buyer personas and coming up with ad angles targeted for those ICPs
- Working across teams to develop original and compelling cross-platform creative ideas and executions.
- Reviewing creative work to ensure that all work delivered is linked with the strategy.
- Writing creative briefs for graphic designers to turn client raw assets into high performance ad creative
- Reviewing clients raw assets and selecting the appropriate ones for team to use
- Staying up-to-date on advertising trends
Job Type: Part-time
Part-time hours: 20 per week
Benefits:
- Flexitime
- Work from home
Schedule:
- Monday to Friday
Work Location: Remote
