Creative Director, New Ventures Malmesbury, England
Job description
Summary
About us
Dyson is growing fast and our ambition is huge – more categories, more locations and more people. Our technology is unique and complex, so it’s up to us to explain it clearly. Working in-house, directly with engineers and the broader business, we create inspirational communications that showcase our technology.
Our in-house Creative team are responsible for protecting the Dyson identity. They explain why our technology is different and ensure that Dyson is always presented in the right way. Our communications should reflect our technology – simple, beautiful, and crafted to the highest standards. The team work closely with engineers and senior management, including James and Jake Dyson to create high profile global campaigns. And as part of a large and growing team there are great opportunities for career growth.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other, five days a week. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment.
About the role
We are looking for a Creative Director to create and lead an expansion of our beauty category. Working in-house at our campus in Wiltshire, you will be responsible for how we present our beauty technology in a different, better, and pioneering way.
Reporting directly to the Global Creative Director, you’ll drive the efficacy of campaigns across all channels. You’ll collaborate closely with the Global Head of Business Ventures and our Engineering leads, becoming a trusted voice for the category, inputting strategically into its overall direction. You’ll be responsible for translating commercial objectives into campaign strategy and driving creative excellence from concept to execution.
You’ll be a strategic thinker with the ability to analyse data, interpret plans and think competitively, leading a team of creatives with specialisms across a range of channels, to execute fully integrated, impactful, and effective campaigns across all media. You’ll define the direction and the standards for our campaigns, globally.
You’ll deliver multi-media/multi-channel, fully integrated campaigns, and channel executions for new and existing products, developing an in-depth understanding of the category’s commercial objectives and the part that these play in wider business goals. You’ll assume guardianship of the brand expression and visual identity of the category, ensuring best practice across all channels and fully understanding our various markets around the world, their cultural nuances, consumer trends, and habits.
You’ll need to stay in touch with our competitor activity, using this knowledge to ensure that Dyson campaigns stand us apart, being proactive and innovative in your thinking, looking to the wider world for inspiration, unafraid to challenge convention and push boundaries.
A key part of the role will revolve around your collaboration with other departments within the business. You’ll work alongside our Category Ops Planning function to ensure projects are adequately scoped and resourced; with our Creative Director for Digital to ensure that campaigns are optimised for different platforms; with our Image, Film and Content Creation teams to ensure that the assets we develop are both relevant and entertaining; and with our User Experience Design Director to identify how UX and UI plays a role in defining shopper journeys through a campaign.
You’ll work with our Media Planning function and external partners to stay abreast of media plans and build relationships with our Regional Creative Directors to keep them informed of developments at Group level. You’ll align your thinking with the Creative Director for Retail to ensure that our in-store assets are consistent with our campaigns, and you’ll collaborate with our Events team to ensure that our experiences are aligned.
You’ll manage the day-to-day creative operations of the category, providing guidance and support to the members of your team, being proactive in their development, as well as scouting for new hires. You’ll shepherd the campaign development process, ensuring cohesion and quality control, leading review sessions, and analysing performance to define and direct improvements.
About you
- Globally mobile and open to travel
- A proven track-record in the creation of high-value, premium/luxury focused campaigns across all media
- Proven experience in delivering digital and social campaigns, with a wider understanding of the potential of digital, from data analytics and message targeting, to machine learning and AI – and integrating into broader journeys
- An intrinsic understanding of the power of film and imagery and the attention to detail required to art direct for premium presentation and audiences
- A big-picture person with great ideas, whether written down, scamped on paper, or visualised on screen, with a natural propensity to push and explore ideas beyond the norm
- An expert eye for composition and meticulous attention for detail, able to balance words and pictures
- Accomplished at briefing writers, art directors, photographers, and film makers to deliver the right content, pace, tone, meaning
- Highly analytical, able to uncover insights and provide direction from data, field observation and desk research
- An articulate communicator, able to get your ideas across clearly and work with wide-ranging audiences
- Fast-paced, dynamic, organised, highly motivated, collaborative, approachable, personable, good humoured, enthusiastic, proactive, positive, motivational, open minded, professional – with a ‘start-up’ mindset
Benefits
Financial
- Performance-related bonus scheme
- Competitive pension scheme
- Life assurance and income protection
- Discounts on Dyson machines and retail discounts
- Free bus travel to and from campus (from Bristol, Bath, Chippenham, and Swindon)
Lifestyle
- 27 days’ holiday (plus bank holidays)
- Free on-site lunches, fruit, and hot drinks
- Free on-site sports centre, gym, hair salon, and lifestyle assistance (concierge)
- Electric vehicle salary sacrifice scheme
- Ability to purchase additional holiday
Health
- Private medical insurance and dental insurance
- Employee assistance programme, digital GP, on-site physio and GP, prescription service, fertility treatment support
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
