Creative Content Writer London, England
Job description
Location: Aldgate House
Role Purpose:
As lead writer and subject matter expert, the Creative Content Writer leads ISG's storytelling and content development capability across the full range of business units, sectors and geographies. It is their role to translate strategy and winning work themes into engaging content for a range of audiences and channels. As a significant contributor to the ‘voice of ISG', the creative content writer is responsible for ensuring the ISG tone of voice is woven into key communications effectively and appropriately.
The role leads ISG's ‘Thrive' content programme; proactively developing a rich stream of additional content ideas beyond thrive, aligned to and supportive of business priorities and objectives; supporting group-wide initiatives and strategies through development and delivery of compelling content tailored appropriately for channel and audience.
Key Accountabilities:
Owns and evolves ISG's core central narrative, working with relevant stakeholders to ensure style and tone of voice are woven through our communications, including online platforms, campaigns, internal channels and key group-wide publications.
Leads ISG's Thrive content programme, managing story content strategy, planning and pipeline across sectors, business units and geographies. Directs content contributors and coordinates storytelling projects, taking responsibility for high-level content, messaging and output.
Coaches and mentors content team, championing opportunities for development, leading guidance sessions, embedding content principles, improving output and promoting commitment to creative style.
Works with design team to ensure that photography and design effectively communicate message.
Leads content exploration and creates high-quality content that demonstrates ISG's offering, translating pertinent sector issues and capturing the sentiment of our work and client need in the process.
Collates, investigates and writes compelling, error-free content for a wide range of channels including direct mail, social media, media relations, digital, site branding, awards, exhibitions, presentations and events.
As lead writer, works across teams, stakeholders and clients to identify content opportunities, provide creative guidance and oversight, research and deliver high-quality content, and thread creative style through campaigns and projects. Sets, adheres to and educates employees and suppliers on corporate tone of voice and style guide.
Acts as an ambassador for the company at all times.
Leads by example in self-development, continuous improvement and widening personal networks.
Skills and Experience:
Strong written and verbal communication skills with a very high standard of written English
Proven experience of writing engaging copy for a range of channels
Proven experience of delivering a content strategy aligned to business goals and priorities
Ability to convey complex ideas in a simple, clear and engaging way
Advanced computer skills in Microsoft Office Suite and ideally basic level in Adobe Creative Suite, with an emphasis on InDesign
Standard marcomms systems including website CMS and CRM systems
Presenting skills
Leading meetings
Knowledge of SEO principles and techniques (desirable)
Qualifications:
Professionally trained – preferably CIM or CIPR
Our workplace strategy ‘Work for You’ includes flexible working practices such as hybrid working where employees can split their working time between work and home. We also recognise that some roles lend themselves to flexible options more than others, so if this is important to you please discuss this with your recruiter, during the hiring process.
ISG is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
