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Job description

This role is not suitable for you if:

• You're planning on continuing freelance work alongside this job if successful.
• If you live more than 2 hours away from Portsmouth.

Giraffe Social Media is a specialist social media agency that work with a range of exciting companies and organisations all over the world. We are a close-knit team, focused on growing and evolving constantly.

We take our company values very seriously; they shape everything that we do. If you are to join our team, you'll have to innately share our values...

· Evolution: We have an innate sense of wanting to evolve the business, our service and ourselves.

· Passion: We are passionate about our clients and achieving their objectives.

· Positivity: Positive thoughts and actions breed positive results for our clients.

· Fun: Great work is achieved when great fun is had.

· Team: Only together can we achieve our collective vision for the company.

Job Description

As a Creative Assistant (CA), your focus will be on both content creation for social, and the delivery of the organic side (posting and community management) of packages for clients. This content creation includes creating animated social graphics, social infographics, social videos, and other creative types of content that we may post to social media. You will be responsible for creating full-size infographics to go on the blogs and websites of our clients. The role may also include other forms of creation, including podcasts, video, photography and the associated editing. You will provide content for both Giraffe’s own marketing and our clients.

Your role will also consist of some organic delivery of our client’s packages, including developing creative and strategic posting schedules to be delivered across all the major networks. You’ll also be tasked with engaging with our client’s online communities, interacting with their customers and competitors in a strategic way. You will be assigned your own clients, whom you will work with on a regular basis. You’ll get to know these clients really well and can plan your work in advance. You’ll also be asked to cover clients for other members of the team (when they are on leave or need support during busy times). This will allow you to get to know all our clients and give you the opportunity to manage social media for a range of businesses and industries.

There are times when your role may require some client management activities, either with your own clients or as a part of cover work. There will be times when you will be expected to attend a client call or meeting in order to engage with the client and provide input. At times you may also be asked to assist with sending emails or writing strategy documents or performance reports. As a Creative Assistant you need to be willing to get stuck in with whatever is needed; and view it as a learning opportunity that could help you progress to becoming a Creative Manager.

Reporting Line

Your day-to-day work will be supported by the Senior Social Media Manager(s), with overall supervision and oversight provided by the Head of Operations.

Performance Expectations

As a Creative Assistant the main metric your performance will be judged upon is client retention:

Monthly Client Retention %

3 Month Average Client Retention %

Key Responsibilities

The role of Creative Assistant involves you managing the social presence of a number of clients, in line with specific packages and objectives. Your responsibilities will be:

Content Creation

· Creating engaging content for social media that could include animated social graphics, social infographics, videos for social media and more.

· Creating full-size infographics for clients or for Giraffe, whilst performing the necessary research to ensure your work is factually accurate and up to date.

· Being involved in others forms of creation, including photography, video, podcasts and the associated editing.

· Providing edits for any work you do following the feedback of team members or clients.

· Completing the content creation section of the strategy document, creating a detailed unique strategy for that client, ensuring it is objective focused.

· Assisting New Business Managers with the creation of example posts for potential future clients.

Social Media Management

· Managing the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, Pinterest, TikTok and YouTube, adapting content to suit different clients and channels.

· Creating original, engaging and strategically planned organic posts, across multiple platforms, using a combination of well-written copy and engaging visual components.

· Planning and delivering content across different platforms using scheduling tools such as Sprout Social, Canva, Asana, Everhour, and Microsoft Office, as well as the native platforms.

· Managing and facilitating social media communities by responding to social media comments and creating outbound opportunities for developing discussions.

· Forming key relationships with influencers across the social media platforms, as a part of community engagement.

· Assisting with starting-up new clients and creating the first week’s posts in line with the strategy created by the Social Media Manager.

· Managing competitions and campaigns that promote our clients’ brand and business.

· Performing cover work, which could be both covering delivery or management.

· Working with Senior Social Media Managers and Social Media Managers to ensure a high-quality delivery of the client’s package.

Learning & Improving

· Undertaking relevant research and analysis, using this to inform social media content creation.

· Monitoring and analysing performance data on social media platforms using tools such as Sprout Social and platform insights, and using this data to improve content creation.

· Understanding the latest paid advertising policies to confirm compliance in the organic posts that you develop, to ensure that these can be promoted as paid adverts.

· Identifying opportunities and recommending improvements to organic activity to increase performance in line with client’s objectives.

· Researching and evaluating the latest trends and techniques in order to stay on top of and leverage new social media features, ensuring that our delivery is innovative and continuously evolving.

· Sharing any social media lessons learned with other members of the team.

Communications & Culture

· Occasionally being included in client communications via email, phone and face-to-face meetings to ensure they are happy at all times.

· Ensuring to cc in the Social Media Manager in all of your communications, so that they are in the loop.

· Using Asana to stay organised with tasks involved for clients and making a consistent stream of notes in Asana conversations about client developments.

· You will be expected to attend a full-team meeting on a Monday.

· Participating in Virtual Team Times, Office Days, Training Sessions and engaging in conversations through Microsoft Teams while working remotely.

· When necessary, you may be required to perform duties that are outside of your role on a temporary basis.

Knowledge, Skills & Experience

If that all seems a bit scary, here is a checklist to see if you’re suitable to perform such a role:

You're going to need to have/be...

· Naturally creative, with an innate sense of always wanting to improve.

· Interested in, and on top of, the latest trends in content creation, creativity and social media.

· Experience working with Canva, Unfold, Photoshop and other Adobe Creative Cloud applications.

· Experience working with all of the main social networks, ideally beyond daily personal use and/or for a business.

· The ability to write concisely and eloquently, with no spelling or grammatical errors.

· Fantastic communication skills and a desire to build online communities.

· Great organisational skills.

· Able to work at pace, and to deadlines, understanding how to prioritise tasks and manage your time effectively.

· Fluent in Microsoft Office.

It'd be good if you have...

· Experience creating visual and interactive content for social media.

· Experience as a social media assistant.

· Experience as a photographer and/or videographer.

· Experience in other areas of marketing.

· Experience in client/customer facing roles.

· Experience working remotely.

· Qualifications in: Marketing, Journalism, Media, Advertising or English.

Working Circumstances

The position is full-time and will be performed remotely, with monthly visits to our Portsmouth hub, located within the University of Portsmouth, FTC.

Benefits

The role also comes with the following benefits:

· Remote and Flexible Working.

· Enhanced Annual Leave Allowance - 34 days leave (inc. bank holidays) (pro-rata).

· Voluntary Work Leave - We provide paid leave for the purpose of performing voluntary work for a charity.

· Work Anniversary Gifts

· Birthday Gifts

· Christmas Gifts

· Innovation Connect Membership

· Company pension scheme (if you qualify).

Still Interested?

Our hiring process includes two interviews with our panel of interviewers and reference checks.

If you think you’d be interested in becoming the newest member of the Giraffe team – please email [email protected] send us the following:

· Your CV.

· A Covering Letter.

The reason why you're right for Giraffe in one sentence.

Job Types: Full-time, Permanent

Benefits:

• Additional leave
• Casual dress
• Company events
• Company pension
• Store discount
• Work from home

Schedule:

• Monday to Friday

Supplemental pay types:

• Performance bonus

Application question(s):

• Where do you live currently?
• There is a minimum of a once a month in-person meeting at our Portsmouth office. Will you be able to make that?

Experience:

• Content creation for Social Media: 1 year (required)

Work Location: Hybrid remote in Portsmouth PO1 3LJ

Reference ID: GSM202107SMM