Counter Manager London, England
Job description
JOB DESCRIPTION - COUNTER MANAGER
Store: John Lewis & Partners, Oxford Street
Hours per week: 37.5 hours
Days per week: 5 days
MISSION
As a Counter Manager for Sisley, you are a brand ambassador. Through your engaging style, you will actively drive and increase your business, encouraging all Beauty Consultants to achieve their sales targets. By leading and coaching your Team, you will ensure that all clients receive a personalised luxury service. Through your passion for the brand, you will demonstrate an attitude that benefits Sisley at all times. You will develop and build your client base through recruiting new domestic and international clientele. As well as bringing incremental business, you will ensure to increase retention through clientelling thus building brand loyalty.
SISLEY PARIS
A pioneer in phyto-cosmetology, Sisley-Paris draws from the power of plants to offer effective products that meet the needs of all skin and hair types. Sisley sells skincare, makeup and fragrance and launched its own haircare brand, Hair Rituel by Sisley.
MAIN RESPONSIBILITIES
SALES
- To lead and coach your team to ensure all Team Members, along with yourself are aware of and achieve or exceed sales targets, as set by your Line Manager
- Managing NSV budgets and ordering within time limits
- To proactively sell Sisley products and provide a luxury standard of service to customers
- To proactively link sell across product categories, to increase average pound sale (A£S) and average unit sale (AUS)
- Preparing and organising activity on counter monthly with Area Manager approval
- Booking Beauty Room events
- All admin to be completed accurately off or on counter and in a timely manner
- To leverage on your emotional intelligence by means of consistently exercising your storytelling skills through educating your clients to Sisley’s heritage and values
- To be able to identify and depict each client’s intent behind their visit and maximise all sales opportunities through your brand knowledge and sales technique
KPI: To achieve sales targets, achieve AUS and A£S targets
MANAGEMENT
- To proactively manage all Team Members, identifying coaching and development opportunities and support with training and guidance
- To manage stock levels, working in partnership with the Area Manager to ensure that there are sufficient levels
- To proactively grow your business through events, appointments and return bookings
- To ensure all operational and administrative tasks are complete and to the best of your ability
KPI: Managing individual Beauty Consultants performance proactively through Area Manager support
SERVICE
- To be knowledgeable on all Sisley products and be able to propose personalised products to clients and confidently and appropriately overcome any objections
- Demonstrate products on clients by means of skincare consultations, make-overs, Sisley protocols and confidently explain the benefits of each product
- Recruiting new customers to the brand through traffic stopping
- To identify, understand and reformulate the client needs
- To develop personal relationships with clients and to gain loyalty
- Ensure all customers are captured on Sisley database through SMILE or registration card. Following GDPR guidelines.
- To educate clients on Sisley products and the brand
KPI: To achieve CRM and services targets as set by company
GENERAL
- To monitor stock levels, report any issues to the Line Manager and ensure that there are sufficient levels
- To participate in merchandise management and ensure that it is in line with corporate guidelines
- Managing NSV budgets and ordering within time limits
- To conduct all assigned operational and administrative tasks including rotas and sickness reporting
- To be a Sisley brand ambassador and representative at all times
- To adhere to all Company procedures and policies, as outlined in the employee handbook
- To build relationships with store management and adhere to all store policies and procedures
- To carry out any additional duties as directed by the management team
POSITION WITHIN THE TEAM
Reports to: Area Manager
CONTACTS AND RELATIONSHIPS
Internal:
- Area Manager
- Sales Director
External:
- Sisley clients
- Department store colleagues
- Department store managers
- Department store HR Departments
PERSON SPECIFICATION
In order to be successful in this role, you will be:
- A Manager with proven sales background in Premium Beauty
- Tenacious; willing to go the extra mile to ensure the customer leaves having received the very best in luxury service.
- Driven and results orientated; seeking out ways to continually grow the business through events and counter activity.
- Self-confident; you will be able to approach and engage with customers at ease, using your strong selling skills to chase that extra sale. You will be able to demonstrate skincare and make-up application knowledge, and through excellent communication skills, be able to identify key items that would suit the customers’ needs.
- Immaculately groomed and presented; you will embody the elegance that customers have come to identify with Sisley.
Job Type: Full-time
Schedule:
- 8 hour shift
- Weekend availability
Supplemental pay types:
- Commission pay
Work Location: In person
