Copywriter Manchester, England
Job description
About us
Club L London is the next-generation online fashion retailer for the forward-thinking consumer. Founded in 2007 Club L was created with the vision of offering long lasting luxury styles, trend-oriented collections with a twist and unique, statement designs that offer both exceptional quality and fit in an otherwise saturated market of fast fashion and throw away goods. Expertly designed and crafted in-house, Club L specialises in accessible luxury, unique designs and unrivalled quality made to flatter every figure.
We manufacture everything in house and abroad and so apart from fit, quality and design it’s imperative that we source and manufacture in an ethical and environmentally friendly way. At Club L our team are like family so ensure all our staff are paid fairly and have full access to company benefits. We are also working hard to ensure that we are environmentally conscious throughout the production process. We now ship 85% of all goods by sea and have reduced packaging by 60% since 2019.
We are passionate about nurturing upcoming talent within the fashion industry whether it be design and development, marketing and PR, digital tech, creative, social or customer services within a diverse and collaborative environment. Our team is dedicated, ambitious and hard-working and with a prestigious portfolio of global partners and a rapidly growing e-commerce team, there are numerous opportunities to join Club L’s influential team and take your career to the next level. This position is perfect for anyone looking to get into the fashion industry and progress further.
The Role
We are looking for an experienced Copywriter to join our team in Manchester to assist our Brand Copywriter. This role will focus on creating copy for our multiple sites, maintaining a recognisable and consistent brand voice across product descriptions, marketing materials and all brand copy alongside our Brand Copywriter.
Responsibilities
- Create engaging and original copy content that is both inspiring and compelling to the Club L customer, communicating in our unique and identifiable brand tone of voice across all channels.
- Create all brand copy, including, but not limited to, newsletters, printed assets, brand book, HR documents and marketing communications.
- Project manage the launch of, and own, the company's blog. Creating engaging and trending blog posts that enhance the brand and grows customer engagement.
- Ensure that all copy is clear, concise, grammatically correct and accurate.
- Produce creative, engaging and informative product names, titles and descriptions that sell our products, fit our tone of voice and is customer friendly.
- Own all copy for product descriptions across our websites– ensuring set targets are achieved while working alongside the wider team to meet launches and managers expectations.
- Ensure all product and category copy is relevant and up to date in terms of product, seasonality and trends to maximise SEO performance.
- Responsible for the creation and execution of SEO meta descriptions, titles and tags for new collection launch and category updates.
- Review the copywriting strategy in line with customer and competitor insights, brand strategy and company goals and initiatives.
- Support Marketing, CRM, & Trade teams with promotional copy and content updates for our websites and marketing channels.
- Ensure accuracy and attention to detail by proof-reading and sub-editing all copy across multiple platforms all while taking into account SEO requirements.
- Research competitor tone of voice, current trends and key search terms within fashion ecommerce.
- Use google analytics to monitor key search queries and buzz words.
Requirements
- Highly motivate and experience in both E-Commerce and fashion or a similarly transferable category is desired.
- At least one year experience in copywriting role.
- Highly organised and self asses work with excellent time management and meticulous attention to detail.
- Able to work autonomously, identify opportunities and own their own projects.
- Self-motivated with the ability to work to a very high standard, at a fast pace and to strict deadlines.
- Strong communication and interpersonal skills with the ability to establish strong working relationships and work both independently and part of a team.
- You should be capable of working to a varied workload with the ability to switch between tasks regularly and prioritising tasks.
- Knowledge of SEO copy best practices.
- IT skills in Microsoft Excel/Google Sheets and Microsoft Word/Google Docs and Google Analytics.
- You enjoy working in a fast paced environment.
- Excellent spelling and grammar skills required.
- Understanding of Shopify would be a bonus but not a must.
What's on offer?
- Competitive salary
- 25 days of annual leave with an extra day of leave for your birthday, exclusive of bank holidays
- Flexible working hours around core hours of 10-4
- Early Finish Fridays
- Cycle to work scheme
- 40% staff discount
- Healthcare Cashplan
- Free onsite gym
- AbleFutures
- Annual bonus scheme
- Social events
- Free snacks, drinks & treats
