Copywriter London
Job description
Available Job Today Anzu is the most advanced intrinsic in-game ad solution for mobile, PC, console, and the metaverse. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Moat and IAS, partnerships with trusted AdTech vendors, and fully compliant with the updated MRC and IAB guidelines make Anzu the preferred in-game advertising partner for brands and agencies worldwide.
Anzu helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The first in-game ad solution to become a Unity verified partner, and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetization partner for developers worldwide.
Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, Bitkraft, and many other prominent investors, Anzu has raised $37M to make advertising in games better. Better for brands, better for game developers, and better for gamers. Learn more.
We are looking for an experienced Digital Copywriter based out of our London office to work as part of the wider global marketing team. Reporting to the Content Lead, you will work across all of Anzu’s digital marketing channels and produce engaging copy to support content, cross-company projects, and marketing initiatives.
Position:
- Write clear, engaging copy in keeping with Anzu’s brand and tone of voice
- Interpret copywriting briefs and requests to understand project requirements
- Edit and proofread copy as needed across all of Anzu’s digital marketing channels
- Use SEO principles to maximize the reach of Anzu’s content
- Take ownership of Anzu’s social media channels, working with the wider marketing team to produce engaging organic and paid-for posts
- Take ownership of Anzu’s blog, working with the Content Lead to produce engaging articles and overseeing the posting timeline and blogging strategy
- Take the lead on Anzu’s newsletter production and strategy, building out engaging emails to nurture and engage different audience buckets
- Work closely with Hubspot to update the website, create new landing pages and articles, track leads, send emails, report on content performance, etc., and help solve any issues that arise.
- Produce copy for various content pieces, including sales materials, event promotion, award entries, reports, whitepapers, press releases, case studies, one-pagers, decks, video scripts, etc.
Requirements:
- Strong digital, editorial, proofreading, and writing skills
- Experience with social media and content marketing
- Experience in producing SEO-friendly content
- Interest and knowledge in video games and digital advertising
- Willingness to go above and beyond defined roles and responsibilities
- Ability to work to tight deadlines and across multiple projects at once
- Excellent interpersonal, verbal, and written communication skills
- Passion for writing with an excellent portfolio of work
- Prior experience working within AdTech or gaming is a plus
Other information:
- Industry-leading global company in the in-game advertising market
- Exciting opportunity to dive into the popular worlds of gaming and advertising
- Central London office with hybrid and remote working initiatives
- Great opportunity for professional growth across multiple areas of expertise working with cutting-edge technology
- Work with Anzu’s advertising and gaming partners, including NBCUniversal, Samsung, Microsoft, Sony, Ubisoft, and Saber Interactive
- Equal opportunity employer with an inclusive environment for all employees
- Competitive salary packages
- And much, much more…
